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Roundabout Industry Wire
De sociale media-industrie verandert met de snelheid van het licht.
Wij zijn er om je op de hoogte te houden van alle gebeurtenissen op de sociale kanalen
Spotlight nieuws
Holiday ads...how do you nail it this year?🎅🏼
Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...
Rogier Visser, Founder Roundabout social
Nov 5, 20202 min read
590 views
0 comments
Snapchat Publishes New Report on the Evolution of Video Consumption
With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and...
Rogier Visser, Founder Roundabout social
Apr 16, 20192 min read
13 views
0 comments
Snapchat Announces a Range of New Tools at its First Ever Partner Summit
Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...
Rogier Visser, Founder Roundabout social
Apr 5, 20191 min read
8 views
0 comments
Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'
Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...
Rogier Visser, Founder Roundabout social
Mar 22, 20191 min read
11 views
0 comments
Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month
As Snapchat looks to improve its business prospects in the face of slowing audience growth, one area that it's keen to expand upon is...
Rogier Visser, Founder Roundabout social
Mar 18, 20192 min read
17 views
0 comments
Snapchat Releases New Report on How and Why People Use Different Social Apps
Why do you open a social app? Is it to stay connected with friends and family, to check how many likes your latest post got? Maybe you're...
Rogier Visser, Founder Roundabout social
Jan 10, 20191 min read
10 views
0 comments
Snapchat Releases Trend Predictions for 2019
Looking to connect with younger users in 2019? If you are, Snapchat has released a new listing of key trend predictions for the year...
Rogier Visser, Founder Roundabout social
Jan 4, 20191 min read
80 views
0 comments
Snapchat Launches 'Solutions in a Snap' Ad Overview Series
Snapchat has launched a new series of short videos in order to help educate advertisers on the range of ad options it has available, and...
Rogier Visser, Founder Roundabout social
Dec 11, 20181 min read
14 views
0 comments
Snapchat is testing new features (that Instagram has had for months)
Snapchat has clearly fallen behind Instagram when it comes to user growth. In order to catch up, the app is testing a bunch of features...
Rogier Visser, Founder Roundabout social
Dec 10, 20181 min read
8 views
0 comments
Snapchat's Planning to Release Another New Version of Spectacles
Snapchat's ad business is getting on the right track, but the company's not yet on a path to profitability. Meanwhile, the app is still...
Rogier Visser, Founder Roundabout social
Nov 21, 20181 min read
8 views
0 comments
Snap Announces Lens Creative Partner Program to Boost Branded Lens Use
As Snapchat continues on its mission to find more ways to generate revenue, the platform is this week launching a new Creative Partner...
Rogier Visser, Founder Roundabout social
Nov 20, 20181 min read
18 views
0 comments
Instagram has surpassed Snapchat as the most frequented social media platform among teenagers!
Author: Boyan Houtman en Rosalie Visser A new survey published by Piper Jaffray in CNBC found 85 percent of teens surveyed use Instagram...
Rogier Visser, Founder Roundabout social
Oct 23, 20181 min read
42 views
0 comments
The influence of social media in e-commerce
Author: Else van Suchtelen Our way of shopping has changed in the past few years. In the past we all went to the store to shop, it is...
Rogier Visser, Founder Roundabout social
Oct 12, 20181 min read
27 views
0 comments
Snapchat’s plan to reinvent TV may actually be working
Snap says people like shows, so it’s launching a dozen more. Snapchat’s experiment to create the future of television with vertical shows...
Rogier Visser, Founder Roundabout social
Oct 11, 20181 min read
11 views
0 comments
Social Video Ad Revenue Is About To Explode
New analysis shows that social ad revenue is growing at an incredible rate, and this is why. New analysis of ad spending and revenue in...
Rogier Visser, Founder Roundabout social
Oct 10, 20181 min read
16 views
0 comments
Snapchat Adds News Amazon eCommerce Integration, Facilitating Shopping In-App
Seems like every social app is slowly shifting towards eCommerce these days. Hot on the heels of Instagram expanding its shopping tags in...
Rogier Visser, Founder Roundabout social
Oct 3, 20181 min read
9 views
0 comments
Why Google Search Is Starting To Look More Like Social Media
Google Search is undergoing an overhaul that will make it look much more like a social media platform, in order to compete with upstarts...
Rogier Visser, Founder Roundabout social
Oct 3, 20181 min read
11 views
0 comments
The Facebook hack affecting 50 million people
Facebook got hacked, it revealed on Friday – and 50 million users’ accounts were compromised. What’s more, if the victims logged into...
Rogier Visser, Founder Roundabout social
Oct 1, 20181 min read
9 views
0 comments
Facebook Stories ads can now be added worldwide
Author: Rosalie Visser Starting today Facebook Stories ads will be available to advertisers around the world," a statement from the...
Rogier Visser, Founder Roundabout social
Sep 28, 20182 min read
22 views
0 comments
Advertising on Snapchat. Why not?
Author: Roy Soet At this moment Snapchat and Instagram are involved in a battle for the same audience. Since the launch of Instagram...
Rogier Visser, Founder Roundabout social
Sep 28, 20182 min read
24 views
0 comments
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