Rogier Visser, Founder Roundabout socialNov 5, 20202 minHoliday ads...how do you nail it this year?🎅🏼Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...
Rogier Visser, Founder Roundabout socialApr 16, 20192 minSnapchat Publishes New Report on the Evolution of Video ConsumptionWith video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and...
Rogier Visser, Founder Roundabout socialApr 5, 20191 minSnapchat Announces a Range of New Tools at its First Ever Partner SummitSnapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...
Rogier Visser, Founder Roundabout socialMar 22, 20191 minSnapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...
Rogier Visser, Founder Roundabout socialMar 18, 20192 minSnapchat Will Reportedly Launch a New, In-App Gaming Platform Next MonthAs Snapchat looks to improve its business prospects in the face of slowing audience growth, one area that it's keen to expand upon is...
Rogier Visser, Founder Roundabout socialJan 10, 20191 minSnapchat Releases New Report on How and Why People Use Different Social AppsWhy do you open a social app? Is it to stay connected with friends and family, to check how many likes your latest post got? Maybe you're...
Rogier Visser, Founder Roundabout socialJan 4, 20191 minSnapchat Releases Trend Predictions for 2019Looking to connect with younger users in 2019? If you are, Snapchat has released a new listing of key trend predictions for the year...
Rogier Visser, Founder Roundabout socialDec 11, 20181 minSnapchat Launches 'Solutions in a Snap' Ad Overview Series Snapchat has launched a new series of short videos in order to help educate advertisers on the range of ad options it has available, and...
Rogier Visser, Founder Roundabout socialDec 10, 20181 minSnapchat is testing new features (that Instagram has had for months)Snapchat has clearly fallen behind Instagram when it comes to user growth. In order to catch up, the app is testing a bunch of features...
Rogier Visser, Founder Roundabout socialNov 21, 20181 minSnapchat's Planning to Release Another New Version of Spectacles Snapchat's ad business is getting on the right track, but the company's not yet on a path to profitability. Meanwhile, the app is still...
Rogier Visser, Founder Roundabout socialNov 20, 20181 minSnap Announces Lens Creative Partner Program to Boost Branded Lens UseAs Snapchat continues on its mission to find more ways to generate revenue, the platform is this week launching a new Creative Partner...
Rogier Visser, Founder Roundabout socialOct 23, 20181 minInstagram has surpassed Snapchat as the most frequented social media platform among teenagers!Author: Boyan Houtman en Rosalie Visser A new survey published by Piper Jaffray in CNBC found 85 percent of teens surveyed use Instagram...
Rogier Visser, Founder Roundabout socialOct 12, 20181 minThe influence of social media in e-commerce Author: Else van Suchtelen Our way of shopping has changed in the past few years. In the past we all went to the store to shop, it is...
Rogier Visser, Founder Roundabout socialOct 11, 20181 minSnapchat’s plan to reinvent TV may actually be workingSnap says people like shows, so it’s launching a dozen more. Snapchat’s experiment to create the future of television with vertical shows...
Rogier Visser, Founder Roundabout socialOct 10, 20181 minSocial Video Ad Revenue Is About To ExplodeNew analysis shows that social ad revenue is growing at an incredible rate, and this is why. New analysis of ad spending and revenue in...
Rogier Visser, Founder Roundabout socialOct 3, 20181 minSnapchat Adds News Amazon eCommerce Integration, Facilitating Shopping In-AppSeems like every social app is slowly shifting towards eCommerce these days. Hot on the heels of Instagram expanding its shopping tags in...
Rogier Visser, Founder Roundabout socialOct 3, 20181 minWhy Google Search Is Starting To Look More Like Social MediaGoogle Search is undergoing an overhaul that will make it look much more like a social media platform, in order to compete with upstarts...
Rogier Visser, Founder Roundabout socialOct 1, 20181 minThe Facebook hack affecting 50 million people Facebook got hacked, it revealed on Friday – and 50 million users’ accounts were compromised. What’s more, if the victims logged into...
Rogier Visser, Founder Roundabout socialSep 28, 20182 minFacebook Stories ads can now be added worldwideAuthor: Rosalie Visser Starting today Facebook Stories ads will be available to advertisers around the world," a statement from the...
Rogier Visser, Founder Roundabout socialSep 28, 20182 minAdvertising on Snapchat. Why not? Author: Roy Soet At this moment Snapchat and Instagram are involved in a battle for the same audience. Since the launch of Instagram...