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  • Writer's pictureRogier Visser, Founder Roundabout social

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party developers and businesses make best use of the Snap platform, and to help the company continue to boost its business potential.

Snap CEO Evan Spiegel opened the inaugural Summit, with a short speech outlining the company’s ongoing mission, while also providing some insights into the company’s growth and development – and avoiding the concerns with the app’s stagnating growth in overall users.

Spiegel specifically focused on the app’s reach with younger users, noting that:

“[Snapchat reaches] more 18 to 24 year-olds than Facebook or Instagram in the United States, the UK, France, Canada and Australia. That’s because Snapchat empowers people to express themselves. On Snapchat, you’re free to be you, with your real friends.”

A not so subtle dig at the downfalls of public broadcasting, which Facebook itself has now acknowledged, and which is a key element in The Social Network’s new shift towards more private messaging.

Spiegel - doing his best generic tech company CEO impression - also took a moment to address Snap’s ‘camera company’ tagline, explaining that:

“[Cameras are] a window into the way that we experience the world. The Snapchat camera changes how we see, how we speak, how we shop, how we tell stories, and so much more. But more importantly, our camera lets the natural light of the world penetrate the darkness of the internet.”

Okay then.

Following his opening, Spiegel welcomed co-founder Bobby Murphy, who went into the first announcements of the day – here are the key elements that were outlined as part of the event.

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