Instagram Releases New Prompts to Help Charitable Organizations Raise Funds
Instagram is experimenting with a new way to promote awareness of social causes in the app, with a pop-up on the hashtag search pages of selected movements that encourage users to help spread the word in various ways.
As you can see in these screenshots, when you search for particular cause-related hashtags, a new pop-up will appear, asking if you want to share the hashtag page with your friends or start your fundraising for the cause, with 100% of donations going to the relevant organization. This might be a wonderful method to encourage more direct action in the app, as interested users are more likely to want to help.
Many users have asked for more direct ways to donate to charities, and Instagram says it spoke with a variety of groups on the project to ensure it was taking the right approach to amplify meaningful movements.
As previously stated, it might be a wonderful method to generate awareness for each movement while simultaneously promoting Instagram's charitable donations feature, which allows anyone to promote a charity that is meaningful to them through their profile and posts.
According to Instagram:
“Hashtags have long been a place where people discover new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you’ll have the option to support them.”
“We’re rolling this out first to a handful of hashtags that are focused on popular and long-standing movements on Instagram and in the world, like #BlackLivesMatter, #womensrights, and #climatecrisis.”
Instagram has been focusing on adding more donation-related features, such as charity fundraisers, personal fundraisers (now defunct), tipping, and creative funding mechanisms. Apart from aiding worthy organizations, the alternatives also help users become more accustomed to moving funds within the app, which supports the company's growing eCommerce push.
So, while the primary purpose is philanthropic, there is also a commercial component — but in any case, with a user base of over a billion, adding more options for people to raise awareness of issues in the app can only be a positive thing.