Roundabout Industry Wire

Instagram is experimenting with a new way to promote awareness of social causes in the app, with a pop-up on the hashtag search pages of selected movements that encourage users to help spread the word in various ways. As you can see in these screenshots, when you search for particular cause-related hashtags, a new pop-up will appear, asking if you want to share the hashtag page with your friends or start your fundraising for the cause, with 100% of donations going to the rele

With Latin and Hispanic Heritage Month in full swing, Snapchat has released some new information on how its users want to commemorate the occasion, as well as what they hope to see from brands in terms of increasing inclusivity. According to Snapchat: “The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community.” Matter of fact, roughly half of those surveyed said they want to celebrate Hispanic Herita

Twitter has always been a famous social networking site, but its popularity has surged in recent years. According to Twitter's most recent financial statistics, overall revenue in the second quarter of 2021 increased by 74% to $1.19 billion, with monetizable daily active users increasing by 11% year-on-year to 206 million in 2021. Perhaps even more amazing is the rate at which the number of monetizable daily active users has grown over the last four years. Twitter appeared to

As Reddit continues to build its ad offerings, and refine its platform to maximize advertiser appeal, another key element is assurance, and providing marketers with data they need to understand the performance of their on-platform ad efforts. Today, Reddit has announced a new integration with Moat by Oracle Data Cloud, which will provide third party verification on Reddit ad views, moving the platform more in line with evolving industry standards. As explained by Reddit: "Our

With the US Presidential Election looming, Facebook has this week outlined its latest round of account removals due to 'coordinated inauthentic behavior' - or, in other words, groups that have sought to use Facebook's tools to manipulate Facebook's users and their subsequent activities. This latest set of removals, which includes operations originating from Canada, Brazil and Ukraine, also, includes a group connected to the far-right Proud Boys in the US, which Facebook initi

Amid rapidly shifting economic conditions, LinkedIn has this week launched a new initiative aimed at helping job seekers identify key skills in demand, and apply for roles, in order to get more people back into work after recent layoffs and changes. As explained by LinkedIn: "[We're] excited to launch a global skills initiative aimed at bringing more digital skills to 25 million people worldwide by the end of this year. Our goal is to help those who have become unemployed due