Holiday ads...how do you nail it this year?🎅🏼
Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...
Roundabout Industry Wire
The Social media industry is changing with the speed of light.
Our reporters are here to update you with all things happening on the social channels
Roundabout Team
- May 6, 2019
- 1 min
Take your influencer marketing to the next level
Influencer marketing has been the next new thing for a while now. It seems to work pretty well for businesses on Instagram too....
51 views0 comments
Roundabout Team
- May 3, 2019
- 2 min
LinkedIn Advertising: Where to start?
After running more and more campaigns on LinkedIn for our clients, we have learned a lot about the advertising strategy and features of...
45 views0 comments
Roundabout Team
- Apr 30, 2019
- 3 min
Get to know Facebook Advertisers With These Tools
There is a lot of talk about the problem of Facebook ads - often about how it tracks its users' information for targeted ads, or other...
45 views0 comments
Rogier Visser
- Apr 24, 2019
- 1 min
Quiz Stickers are the next new thing for Instagram Stories
Instagram was testing their new feature back in February, but has now launched it in the App for all their users. The new, Instagram...
36 views0 comments
Rogier Visser
- Apr 23, 2019
- 1 min
Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics
As social media becomes more prominent, so too does the role it plays in society, whether that's in regards to the distribution of news...
12 views0 comments
Rogier Visser
- Apr 19, 2019
- 1 min
Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'
Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained by...
22 views0 comments
Roundabout Team
- Apr 17, 2019
- 1 min
Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories
Facebook's 3D posts haven't gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see...
32 views0 comments
Rogier Visser
- Apr 16, 2019
- 2 min
Snapchat Publishes New Report on the Evolution of Video Consumption
With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and...
7 views0 comments
Rogier Visser
- Apr 10, 2019
- 2 min
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and...
14 views0 comments
![Why is Digital Marketing so Important for Business in 2019? [Infographic]](https://static.wixstatic.com/media/a30988_7f7cf60c46c14570939642c5623c2e2c~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90/a30988_7f7cf60c46c14570939642c5623c2e2c~mv2.jpg)
Roundabout Team
- Apr 8, 2019
- 1 min
Why is Digital Marketing so Important for Business in 2019? [Infographic]
By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I...
13 views0 comments
Rogier Visser
- Apr 5, 2019
- 1 min
Snapchat Announces a Range of New Tools at its First Ever Partner Summit
Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...
3 views0 comments
Rogier Visser
- Apr 1, 2019
- 2 min
Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed
While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists...
4 views0 comments
Roundabout Team
- Mar 28, 2019
- 1 min
LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand...
13 views0 comments
Roundabout Team
- Mar 26, 2019
- 1 min
Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping
It's happening. After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping,...
10 views0 comments
Rogier Visser
- Mar 25, 2019
- 2 min
Facebook's Next Major Shift is Likely to Come via its Blockchain Project
A year ago, Facebook announced a major management shake-up, which, among other moves, saw Messenger chief, and former PayPal president,...
7 views0 comments
Rogier Visser
- Mar 22, 2019
- 1 min
Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'
Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...
8 views0 comments
Rogier Visser
- Mar 21, 2019
- 2 min
LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences
After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the...
13 views0 comments
Rogier Visser
- Mar 19, 2019
- 1 min
Instagram's Testing a New Format for Stories Options
Instagram is testing out a new format for its Stories camera, which harks back to traditional photographic process by providing a...
6 views0 comments
Rogier Visser
- Mar 18, 2019
- 2 min
Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month
As Snapchat looks to improve its business prospects in the face of slowing audience growth, one area that it's keen to expand upon is...
16 views0 comments