Roundabout Industry Wire

The Social media industry is changing with the speed of light.
Our reporters are here to update you with all things happening on the social channels

Meerelle Cruz

a day ago
2 min

Twitter Provides New Insights into Gen Z Engagement and Usage

Twitter has revealed some new information about how younger viewers interact with marketers on the platform through tweets, as well as...

Meerelle Cruz

a day ago
3 min

TikTok Introduces a New Mute Option for Live Stream Comments and Reveals the Most Recent Video Remov

TikTok is providing a new control option for live broadcasters that will allow them to silence comments from particular viewers within...

MaryGrace Lerin

a day ago
3 min

Facebook Has Launched A New Video Ad Series Calling For Better Social Media Regulations

In the midst of ongoing debate over Facebook's approach to content moderation and amplification via its platforms, the social media giant...

MaryGrace Lerin

2 days ago
2 min

Instagram Now Allows Users to Schedule Live Streams to Increase Awareness and Viewers

Instagram has added a new feature to the app that allows users to schedule forthcoming IG Live broadcasts, with users being able to tap...

MaryGrace Lerin

2 days ago
2 min

Facebook Builds New AI That Predicts Future Process Steps and Aid in Guiding Activity

This might be intriguing, especially given Facebook's continuing development of augmented reality devices. The Social Network has...

Meerelle Cruz

2 days ago
2 min

Reddit Has Added 'Predictions' in Subreddit Polls to Boost In-App Engagement

Reddit has released a new posting tool called 'Predictions,' which allows users to stake their claims and earn tokens based on their...

Meerelle Cruz

2 days ago
2 min

Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators

With a new placement option within the reply threads of tweets, Twitter is trying to expand its ad inventory. According to Twitter's...

Meerelle Cruz

3 days ago
3 min

Unconnected Facebook and Instagram Accounts Will Be Counted Separately in Facebook's Ad Reach Data

This is a big change for Facebook advertisers: starting today, the social network will start counting people who haven't linked their...

Meerelle Cruz

3 days ago
3 min

Twitter Launches the 'Spark' Program for Audio Creators on Twitter Spaces

With the extension of its Spaces tab, improved broadcast discovery in the app, and the announcement of a new 'Spark' support campaign to...

MaryGrace Lerin

3 days ago
1 min

Instagram's Marketing API Now Includes Reels Ads

Facebook is hoping to boost Reels ad usage by including Reels ad placements in its Instagram Marketing API, which will allow approved...

MaryGrace Lerin

3 days ago
1 min

TikTok Releases a New Auto Marketer Playbook in the App, Along With a Variety of General Ad Tips

TikTok may be useful for generating new meme trends and promoting new music. Is it, however, capable of assisting automotive marketers in...

MaryGrace Lerin

4 days ago
2 min

Instagram Introduces New In-App Alerts for Technical Issues and Policy Violations That May Affect Yo

Following two major outages last week, Instagram is working to provide more transparency into continuing interruptions and issues, as...

MaryGrace Lerin

4 days ago
2 min

Facebook Workplace Now On Its Fifth Year, With 7 Million Paying Subscribers

This week marks the fifth anniversary of Facebook Workplace, with the company's professional platform now assisting over 7 million...

Meerelle Cruz

5 days ago
3 min

Facebook Expands Live Audio Room Access and Adds a New Audio Tab

While the format appears to have lost some of its luster in the wake of Clubhouse's meteoric rise earlier this year, audio social still...

Meerelle Cruz

5 days ago
2 min

LinkedIn Publishes New 'Inclusive Language' Guide to Help Improve Brand Communications

Over the last few years, inclusion has become a more critical priority, which has transformed how organizations communicate and how...

Meerelle Cruz

5 days ago
1 min

Google's 'Frightgeist' Halloween Trends Mini-Site Has Been Updated for 2021

Looking for ideas for this year's Halloween costume or theme? Google has updated its ‘Frightgeist' trends mini-site, which highlights...