Rogier Visser, Founder Roundabout socialNov 5, 20202 minHoliday ads...how do you nail it this year?🎅🏼Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...
Roundabout TeamMay 6, 20191 minTake your influencer marketing to the next levelInfluencer marketing has been the next new thing for a while now. It seems to work pretty well for businesses on Instagram too....
Rogier Visser, Founder Roundabout socialApr 23, 20191 minInstagram Tests Hiding Like Counts to Reduce Focus on Vanity MetricsAs social media becomes more prominent, so too does the role it plays in society, whether that's in regards to the distribution of news...
Rogier Visser, Founder Roundabout socialApr 19, 20191 minFacebook Updates Ads Manager, Adds 'Cost Cap Bidding'Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained by...
Roundabout TeamApr 17, 20191 minFacebook Adds New Options for Posting 3D Photos, Including 3D Photos in StoriesFacebook's 3D posts haven't gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see...
Rogier Visser, Founder Roundabout socialApr 10, 20192 minHow Brands Can Connect with Gen Z through Social Media MarketingMost Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and...
Roundabout TeamApr 8, 20191 minWhy is Digital Marketing so Important for Business in 2019? [Infographic]By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I...
Rogier Visser, Founder Roundabout socialApr 5, 20191 minSnapchat Announces a Range of New Tools at its First Ever Partner SummitSnapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...
Rogier Visser, Founder Roundabout socialApr 1, 20192 minFacebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News FeedWhile Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists...
Roundabout TeamMar 28, 20191 min LinkedIn Announces New Data Partnership with Adobe to Improve Ad TargetingLinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand...
Roundabout TeamMar 26, 20191 minInstagram Launches 'Checkout on Instagram' to Facilitate In-App ShoppingIt's happening. After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping,...
Rogier Visser, Founder Roundabout socialMar 22, 20191 minSnapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...
Rogier Visser, Founder Roundabout socialMar 21, 20192 minLinkedIn Adds New Ad Targeting Options, Including Lookalike AudiencesAfter recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the...
Rogier Visser, Founder Roundabout socialMar 19, 20191 minInstagram's Testing a New Format for Stories OptionsInstagram is testing out a new format for its Stories camera, which harks back to traditional photographic process by providing a...
Roundabout TeamMar 8, 20192 minFacebook Outlines Ongoing Efforts to Connect the World, and Boost Platform UsageFacebook currently has more than 2.3 billion users, which is over half of the globally connected population (4.2b). That means that the...
Roundabout TeamMar 7, 20191 minTwitter Adds New Insights into the Best Times to Post Video Content to Media StudioI've always found it a little strange that Twitter hasn't done more with its data and analytics, leaving it up to users to revert to...
Rogier Visser, Founder Roundabout socialMar 5, 20192 minWhich Types of Headlines Drive the Most Content Engagement Post-Click? [New Data]A few weeks ago, inPowered labs released it's report “200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement...
Rogier Visser, Founder Roundabout socialMar 5, 20191 minPinterest Adds More Ways for Businesses to Share and Promote their ProductsAhead of a potential IPO later in the year, Pinterest is ramping up its eCommerce tools, this time through the addition of new product...
Rogier Visser, Founder Roundabout socialFeb 28, 20192 minTikTok is Rising - But Will it Be a Relevant Platform for Brands?There's always some new social media app on the market, some rising platform or tool which is destined to become 'the next big thing'....
Roundabout TeamFeb 27, 20191 minFacebook Announces 'Facebook Showcase' Premium Video Advertising OptionWhile Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social...