Holiday ads...how do you nail it this year?🎅🏼
Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...
Roundabout Industry Wire
The Social media industry is changing with the speed of light.
Our reporters are here to update you with all things happening on the social channels
Roundabout Team
- May 6, 2019
- 1 min
Take your influencer marketing to the next level
Influencer marketing has been the next new thing for a while now. It seems to work pretty well for businesses on Instagram too....
51 views0 comments
Rogier Visser
- Apr 23, 2019
- 1 min
Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics
As social media becomes more prominent, so too does the role it plays in society, whether that's in regards to the distribution of news...
12 views0 comments
Rogier Visser
- Apr 19, 2019
- 1 min
Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'
Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained by...
22 views0 comments
Roundabout Team
- Apr 17, 2019
- 1 min
Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories
Facebook's 3D posts haven't gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see...
32 views0 comments
Rogier Visser
- Apr 10, 2019
- 2 min
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and...
14 views0 comments
![Why is Digital Marketing so Important for Business in 2019? [Infographic]](https://static.wixstatic.com/media/a30988_7f7cf60c46c14570939642c5623c2e2c~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90/a30988_7f7cf60c46c14570939642c5623c2e2c~mv2.jpg)
Roundabout Team
- Apr 8, 2019
- 1 min
Why is Digital Marketing so Important for Business in 2019? [Infographic]
By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I...
13 views0 comments
Rogier Visser
- Apr 5, 2019
- 1 min
Snapchat Announces a Range of New Tools at its First Ever Partner Summit
Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...
3 views0 comments
Rogier Visser
- Apr 1, 2019
- 2 min
Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed
While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists...
4 views0 comments
Roundabout Team
- Mar 28, 2019
- 1 min
LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand...
13 views0 comments
Roundabout Team
- Mar 26, 2019
- 1 min
Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping
It's happening. After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping,...
10 views0 comments
Rogier Visser
- Mar 22, 2019
- 1 min
Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'
Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...
8 views0 comments
Rogier Visser
- Mar 21, 2019
- 2 min
LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences
After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the...
13 views0 comments
Rogier Visser
- Mar 19, 2019
- 1 min
Instagram's Testing a New Format for Stories Options
Instagram is testing out a new format for its Stories camera, which harks back to traditional photographic process by providing a...
6 views0 comments
Roundabout Team
- Mar 8, 2019
- 2 min
Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage
Facebook currently has more than 2.3 billion users, which is over half of the globally connected population (4.2b). That means that the...
2 views0 comments
Roundabout Team
- Mar 7, 2019
- 1 min
Twitter Adds New Insights into the Best Times to Post Video Content to Media Studio
I've always found it a little strange that Twitter hasn't done more with its data and analytics, leaving it up to users to revert to...
5 views0 comments
![Which Types of Headlines Drive the Most Content Engagement Post-Click? [New Data]](https://static.wixstatic.com/media/a30988_47afbd9224aa48e1b9175aafc8ae1890~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90/a30988_47afbd9224aa48e1b9175aafc8ae1890~mv2.jpg)
Rogier Visser
- Mar 5, 2019
- 2 min
Which Types of Headlines Drive the Most Content Engagement Post-Click? [New Data]
A few weeks ago, inPowered labs released it's report “200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement...
4 views0 comments
Rogier Visser
- Mar 5, 2019
- 1 min
Pinterest Adds More Ways for Businesses to Share and Promote their Products
Ahead of a potential IPO later in the year, Pinterest is ramping up its eCommerce tools, this time through the addition of new product...
3 views0 comments
Rogier Visser
- Feb 28, 2019
- 2 min
TikTok is Rising - But Will it Be a Relevant Platform for Brands?
There's always some new social media app on the market, some rising platform or tool which is destined to become 'the next big thing'....
4 views0 comments
Roundabout Team
- Feb 27, 2019
- 1 min
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option
While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social...
4 views0 comments