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  • MaryGrace Lerin

TikTok Releases a New Auto Marketer Playbook in the App, Along With a Variety of General Ad Tips

TikTok may be useful for generating new meme trends and promoting new music. Is it, however, capable of assisting automotive marketers in car sales? Are TikTok users interested in auto ads and looking for car-related content on the app?

According to the latest findings contained in a new, 33-page 'Auto Playbook 101' produced by the platform, they are.

To begin with, TikTok emphasizes the app's popularity of auto content, citing 60 billion views of auto-related video in the first half of 2021.

The guide also discusses major automotive trends, such as the types of vehicles that TikTok users are most interested in.

The guide also covers TikTok's numerous ad alternatives, with a focus on auto marketers, which may be useful in guiding your strategy.

There are also case studies and example campaign overviews to assist you get the most out of your TikTok marketing.

Even for marketers outside the automotive industry, there are some useful insights here, with more broad data on TikTok's overall audience and significant trends.

Along with innovative suggestions:

It's one of the better TikTok guidelines so far, and it's worth checking out if you're interested in learning more about the platform and how you may match with important usage shifts and engagement trends.

TikTok's 'Auto Playbook 101' can be downloaded here.

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