TikTok Launched "Be Cybersmart" Campaign To Raise Online Security Awareness

TikTok has launched a new ‘Be Cybermart' campaign in honor of Cybersecurity Awareness Month, to help consumers learn more about online security and avoid frauds and hackers. The acting isn't exactly stellar, but that's not the purpose — the goal of the campaign is to increase awareness of critical cybersecurity vulnerabilities and to encourage TikTok users to think about the numerous factors that could undermine their account security.

TikTok's @TikTokTips account will be used to give a variety of suggestions as part of the new push. The series will feature TikTok founders and employees, including TikTok Chief Security Officer Roland Cloutier and modestly popular touring comedian @alex falcone, who will relate stories about cybercrime and how to #BeCyberSmart. It could serve as a useful reminder to TikTok users to strengthen their security protocols, which is becoming increasingly vital as we rely on internet technologies for all parts of our daily lives.

Indeed, as the pandemic encourages more people to work from home, cybersecurity must become a higher priority. There's already a good case to be made that digital literacy and safety should be taught in every school, and as more activities are tied to our online identities, and scam activity advances along with those developments, the demand for such instruction will only grow. As a result, it's encouraging to see TikTok focusing more on this aspect, which, given its popularity among younger audiences, might have a significant impact.

In addition to the new video tips series, TikTok has partnered with The National Cyber Security Alliance (NCSA) to promote more education and interest in cybersecurity efforts, including the NSCA's Cybersecurity Education and Career Resources Library. This should help to generate more interest in cybersecurity careers, and TikTok is now a major sponsor of the annual Cyber Games, bolstering support for cybersecurity education.

Again, this is a critical component of our expanding digital society, and capitalizing on TikTok's popularity could be an excellent approach to raise cybersecurity awareness and pique consumers' attention.