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  • Meerelle Cruz

TikTok Announces Giving Tuesday Fundraising Initiatives

As part of an expanded Giving Tuesday push, TikTok has announced a new series of live-stream fundraisers, as well as $7 million in direct donations to various organizations. TikTok is thrilled to join hands with their global TikTok community and introduce #GivingSzn, a celebration of generosity and goodwill featuring LIVE programming from creators and non-profit organizations, including fundraisers and community-rally moments around the world, on GivingTuesday (November 30th).

The first event will feature several high-profile creators, including Matthew & Ryan, Arturo Allende, and Spencer West. But that will only be the first stream; to assist as many charity organizations as possible ahead of the busy holiday season, TikTok will host more donation-focused live streams throughout December, which could provide a significant boost to charities that will undoubtedly be stretched to their limits in the coming weeks.

Furthermore, TikTok will donate $7 million to various mission-driven organizations around the world, "to assist the subjects our community cares about the most," according to the company. A portion of the proceeds will be donated in the names of TikTok creators around the world to non-profits of their choosing. They'll also donate $1 million in ad credits to help non-profit groups around the world with their end-of-year fundraising efforts.

TikTok has donated to a variety of charity organizations, including $250 million to help frontline workers tackle COVID-19 and $200k through its #CreativityForGood project, which was established earlier this year. Furthermore, TikTok claims that its in-app donating options have helped many individual users earn large money for various charity organizations.

In 2021, about 75,000 donations were made on TikTok in favor of numerous organizations and causes throughout the world, including hunger alleviation, humanitarian relief, and health and wellness promotion. TikTok makers like @ghosthoney, @cristiandennis, and @valentinebrothers have been at the forefront of bringing attention to some of the world's most pressing concerns.

It's encouraging to see TikTok prioritize these contributions and incorporate them into its growing company. Given the platform's current popularity and influence, these new efforts will undoubtedly provide a significant boost to support and aid organizations, which will be required more than ever over the holiday season.

TikTok also benefits from the establishment of regular habits, with each transaction helping to make such behaviors more frequent, which could aid in the company's broader eCommerce drive. However, the major focus is on raising finances, and these additional revenue streams could help raise awareness.

The first TikTok LIVE 'Global Give Back' stream will take place on the @tiktokforgood account on November 30th at 11 a.m. PT/2 p.m. ET.

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