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  • MaryGrace Lerin

TikTok Announces Fashion Month Events and Additions

As September is the month of big fashion events, TikTok has launched a new #TikTokFashionMonth campaign, which will feature a variety of fashion influencers on the app and see the platform conduct a variety of live-streams and events based on community interest.

To begin, TikTok has named ten of its most famous fashion influencers as ‘Fashion & Beauty Frontrunners' for the month, and these artists will be highlighted in specialized Fashion Month activations, helping to promote the newest trends and content to their viewers.

According to TikTok:

“From high fashion favorites to beauty gurus changing the glam game, these Fashion & Beauty Frontrunners always make a grand entrance, on and off TikTok, and deserve to be celebrated!”

TikTok's chosen artists represent a broad range of communities on the app, with TikTok intending to exhibit a more inclusive vision of the larger fashion environment and assist more groups in connecting with the newest styles and trends.

Throughout the month, TikTok will host a variety of events featuring well-known fashion stars along with its platform influencers.

Among the events are:

  • Get Ready with Me' thrift edition with Victoria Paris (@victoriaparis) featuring new pieces from STAUD

  • Coffee break with Glow Recipe: Glow Recipe's new product launch, including tips and skin consults with Dr. Angelo Landriscina (@dermangelo) and founders

  • Glam with Hourglass and Tatcha, with two make up creator activations

  • Balmain LIVE Runway

Furthermore, TikTok is introducing some new themed creative effects:

  • Rate My Outfit - Gives your outfit a random score, ranging from 'fashion week icon' to 'fashion faux-pas'

  • Aesthetic Challenge - Creators are challenged to dress as the randomised aesthetic they receive, from cottagecore to emo, preppy and Y2K

The program will enable TikTok users to become more involved in the broader fashion scene and connect them to the newest trends and looks, as well as help TikTok promote itself as a destination for fashion information.

And, while it tries to expand into eCommerce and in-stream purchasing, this might be a major factor in maximizing the app's potential in this area.

TikTok has already conducted a number of live-stream shopping showcase events, and it's working on adding in-stream storefronts to user profiles and selling products within video clips.

TikTok can further establish itself by aligning with the newest fashion trends and influencers, which will be critical to its future developments. In-stream commerce is already the main revenue stream for the Chinese version of the app, ‘Douyin,' and as TikTok seeks to provide further monetization choices, direct revenue tools like this will be needed to give more enticement and money-making prospects to keep its top stars connected to the platform.

While TikTok's Fashion Month activation is tied to the larger, seasonal theme, it will also help the company progress to the next stage. And as the app establishes itself as a more important platform in more niche groups, it will aid to develop its audience and consolidate its growth potential.

In this sense, it's about something more than simply fashion, and it's worth keeping an eye on the platform's many streams and activations to see where it's leading in this regard.

Follow the #TikTokFashionMonth hashtag in the app to remain up to speed on TikTok's fashion events.

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