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  • Meerelle Cruz

Pinterest Promotes Female-owned Businesses to Celebrate Women's History Month

Pinterest is celebrating Women's History Month by promoting female-owned companies. They are assisting ten diverse businesses with monetary and strategic support through their Pinterest Elevates program, which aims to help underrepresented enterprises to flourish.

According to Pinterest's Global Head of Inclusion & Diversity, Nichole Barnes Marshall:

"At Pinterest, it's important that the content on our platform accurately represents and reflects the world we live in. We're excited to honor these women and the work that they do, bringing them greater awareness and attention this Women's History Month and beyond."

This latest project is part of Pinterest's more significant commitment to promoting underrepresented businesses and improving digital marketing. Pinterest Elevates gives monetary and strategic support to help uplift company owners of color, with disabilities, or members of the LGBTQ+ community, as part of our core aim to create a platform that fosters a sense of belonging. The women-owned cohort for 2022 includes:

  • Alder New York - a cruelty-free, vegan skincare line that caters to all skin types and genders

  • B.serene - handcrafted crystal jewelry and accessories

  • Bison Star Naturals - body care products made by Native Americans, including lotions and soaps

  • Brown and Coconut - a plant-based skincare line that is simple, vegan, and cruelty-free

  • Candid Art - an artisanal jewelry and children's lifestyle brand that draws inspiration from the current African Diaspora and cosmic geometry

  • Cocoacentric - statement jewelry that is handcrafted and carefully curated

  • Golde - BIPOC-owned superfood healthcare company

  • Hotsy Totsy Haus - a premium bath and body business founded by a deaf woman who specializes in handmade and small-batch products

  • KLUR - eco-friendly botanicals from California

  • Passport Polish - a Latina-owned company that sells one-of-a-kind nail polish

Pinterest is committing $100,000 to build this cohort, inspired by the 4th annual Pinterest Women's Conference. Each member will receive introductory ad credits and a personal coach to assist them in achieving their business objectives, such as increasing brand visibility and better connecting with Pinners. They will also receive individualized training, insights, and performance optimization. Pinterest already assisted participants in reaching new audiences using various Pinterest features, such as a Shopping Spotlight in the Today's Inspiration Tab or a segment on Pinterest TV.

"As a long time user of Pinterest – since 2011, when you needed an invitation to join the platform – I am thrilled to be a part of a program that elevates small businesses like mine and gives us the tools needed to succeed," said Mari Brisco, owner of Passport Polish. "Small businesses help fuel the economy, and I am happy that Pinterest Elevates will allow me to inspire and help other small businesses."

Pinterest Elevates began in 2020 as the Community Rebuild Program, intending to assist Black business owners who had been hit hard by the pandemic. It has subsequently grown to include 55 enterprises, which are run by BIPOC, LGBTQ+, and disabled persons.

Learn more about the ten women-owned businesses featured this month and beyond by visiting the Pinterest Elevates all women-owned business cohort.

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