TikTok is launching their latest initiative, "Resumes" program in the US, where people are enabled to post personal job pitches through TikTok clips.
"TikTok Resumes is a pilot program designed to continue expanding and enhancing TikTok as a new channel for recruitment and job discovery. We're teaming up with select companies and inviting job seekers to apply for entry-level to experienced positions with some of the world's most sought-after employers, including Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers+Shakers, and many more, with a TikTok video resume." TikTok explained.
You can see in the videothat TikTok's sliding into a recruitment space via a new and dedicated job application process which will connect their users with open positions with the help of the app itself.
The process of this TikTok Resume is fairly simple. Candidates will use TiKTok clips to "showcase their skill sets and experiences" then post them with the #TikTokResumes tag in the caption.
Also, there will be a dedicated TikTok Resumes website where aspirants can get inspiration and tips for their personal video pitch, as well as search through listed openings.
One can apply to any listed job by providing a link to their TikTok application clip, and there's an option to link their LinkedIn profile if they like.
A video resume may seem a little strange at first, but because of the trend and current situation globally, and from The Washington Post report back in March where TiKTok is already becoming an active space for career guidance and advice, this new initiative may not only help a few, but an unexpected number of lives by the time this rolls out to the public.
"TikTok, widely known for 15-second videos of cranberry juice-drinking skateboarders and group dance challenges, is fast emerging as a force in the job search ecosystem at a time when unemployment remains high, a new generation looks for their first jobs and pandemic isolation leads to hours of mindless scrolling." The Washington Post noted.
As I have seen videos where companies hire people through the platform, I can say that this new feature would be helpful in so many ways for TikTok users. And the idea of video resumes sounds revolutionary, don't you think?
The program is currently accepting resumes for US job openings from July 7th until July 31st.