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  • Writer's pictureRogier Visser, Founder Roundabout social

Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed

While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists at all - which can sometimes lead to confusion as to why some things are showing up in their feed, and why others are not. 

To help with this, Facebook is now rolling out a new 'Why am I seeing this?' option for all posts within your News Feed, which will provide specific insight as to why things appear.

As you can see here, the new listing will outline the key factors which determine what you see, like whether it was posted by a connection whose posts you regularly like. It also provides broader context on related interests ('You're a member of Woofers and Puppers') and the popularity of this particular post, another key factor.

In fact, in its explanation video for the new tool, Facebook specifically notes that three of the main factors which determine what you see in your News Feed are who you regularly interact with, the media type of the post (photo/text/link/video) and the relative popularity of the post thus far.

This could be a massively helpful tool to help users better understand their Facebook feed. Facebook already provides similar for ads, but this initiative is specifically designed to provide more technical insight into the workings of its infamous News Feed algorithm, and why you're seeing specific content.

Of course, in order for it to be effective, it will require users to take that extra step of tapping on the top right dropdown and selecting the option - which, history shows, hasn't happened at a significant rate with other features. But still, if you want to know why you're seeing something, or if you have a friend or relative who's always asking why they're seeing certain posts, now you have an easy way to find a relevant explanation.

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