Facebook VP Carolyn Everson discusses how Facebook plans to monetize and improve the marketing experience for Instagram and WhatsApp.
Facebook’s VP of Global Marketing Solutions, Carolyn Everson, sat down with The Wall Street Journal’s Media and Marketing Reporter Lara O’Reilly at Advertising Week and discussed, among other things, the future of Instagram and WhatsApp as far as marketers and advertisers are concerned.
IG and WhatsApp are two of the highest profile acquisitions Facebook has made, and their global success is a major part of what makes Facebook so powerful from a marketing perspective—especially Instagram, the rising star of social media.
At the same time, both platforms are becoming the subject of intense scrutiny as Facebook continues to use them as vehicles to drive ad dollars, much to the chagrin of their founders. Everson discussed the public acrimony between Facebook and its portfolio companies—check out the main takeaways, below.
Instagram is not about to become “another Facebook” for consumers
Instagram’s co-founders recently stepped down from the company, and as the former head of Facebook’s News Feed steps into the leadership role, some have worried that Instagram will become a Facebook clone—which is exactly what many Instagram users don’t want.
Everson says that turning Instagram into “another Facebook” would be a mistake.
“We have every incentive for Instagram to have a unique value proposition… that would completely destroy its value,” she said.
Original source: https://socialmediaweek.org