Pinterest has released a new 'Seasonal Insights' guide to help Pinners plan out their 2019 approach, and tap into key opportunities.
The guide includes a range of stats and data points, including the latest platform usage trends:
But the main focus is the seasonal activity guide - to start with, Pinterest has provided a planning chart which highlights when on-platform interest starts to ramp up around specific events throughout the year.
The chart can help in planning when you should boost your advertising activity around each event, while Pinterest has also expanded on each in the latter sections of the guide, providing event-specific insight, including stats on saved Pins and search activity.
In addition to this, the guide also includes notes on 'Life Moments' to help advertisers tap into even more opportunities on the platform.
Original source: https://www.socialmediatoday.com