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  • Roundabout Team

Instagram to make giving easier with a Stories donation sticker for fundraisers

Instagram is planning to launch a fundraiser feature within Stories that will allow users to raise cash for a range of nonprofit charities.

The plan was uncovered on Monday, February 18 by app researcher Jane Manchun Wong and later confirmed by Instagram. A screenshot posted online by the researcher shows a donation sticker alongside other stickers already familiar to users who create or view Stories on the popular photo-sharing ap.

The feature works by letting users search for a nonprofit before incorporating it into their Story. From there, viewers of the Story could, if they wished, tap on the included donate button to contribute to the cause.

In a statement seen by 9to5Mac, Instagram confirmed that it’s planning to launch a donate button for its platform, saying that it hopes to roll it out “later this year.”

“We are in early stages and working hard to bring this experience to our community,” the company said. “Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes.”

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