After months of testing, Facebook has launched its new Attribution dashboard, which will enable advertisers to get more in-depth insight into how each element of their Facebook presence is performing, including data on contribution to sales and comparative measurement.
Called simply 'Facebook Attribution', the new tool aims to provide more data to help inform your approach - as explained by Facebook.
"Traditional marketing attribution tools that rely solely on cookies and last-click attribution may not be giving you a complete picture of which parts of your advertising really drive business outcomes. Facebook Attribution is an advertising measurement tool designed to give you a more complete picture of your customer journey, so you can make smarter business decisions."
And there are certainly some interesting insights - for example, you can track each element of your Facebook presence, which, along with Pixel data, will give you a better idea of how each is impacting your bottom line.
Original source: https://www.socialmediatoday.com