WWF - Anti pollution campaign

Brand : WWF

Year : 2018

Goal :  Reach









WWF case

The WWF challenge was to drive the right set of traffic to the website and ultimately reach engaging people to the problem

WWF choose Roundabout to run the social campaign of the International Day of Biodiversity 


WWF was looking for a way to outperform the KPIs on CPM and CPC.

Not only in Singapore but also in other countries like UK, Indonesia, India, Malaysia, Philippines, USA  and South Afrika

The results that Roundabout achieved for WWF were excellent.

In this social campaign, we were able to lower the CPM with more than 250%


Some of the challenges faced by

WWF included:

1. Lower CPM and CPC

2. Deeply loyal customer base

3. Reach new audiences 

Hashtags for audience discovery

#WWF  #EarthHour  #Connect2Earth  #togetherpossible  #WWFEarthHour


Hastags Biodiversity:

#ecology  #biodiversity  #ecosystem  #biosphere  #nature  #planet / savetheplanet  #earth

#ourhome / ouronlyhome  #ecofriendly  #habitat  #wildlife  #healthy food

Plastic Pollution:



#plasti  #plastics  #WorldEnvironmentDay  #EnvironmentDay  #WED2018  #CleanSeas  #BeatPlasticPollution

#ocean pollution  #plastic pollution  #WorldOceansDay #OceansDay #climateaction #CSR #UN  #UNEP

Campaign WWF

As the digital arm of WWF, it is our priority to engage new and existing audiences to join us on the journey to raise greater awareness on the loss of nature. Roundabout social has played an important role in paving the way towards achieving that, highlighting the potential of expanding a brand’s digital reach and impact through the power of targeting audiences and smart machine learning. From talking us through the features of the tool, to asset creation and reporting, the team has been very supportive in guiding us from start to finish. Thank you for a wonderful experience!

Sid Das, Director, Digital Engagement, WWF International


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Copyright 2019

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