4 Ways Social Media Videos Can Benefit Your Business
During a recent Twitter chat, we asked everyone "what marketing goals are you trying to accomplish when creating social media video...
Roundabout Industry Wire
The Social media industry is changing with the speed of light.
Our reporters are here to update you with all things happening on the social channels
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Rogier Visser, Founder Roundabout social
- Nov 7, 2018
- 1 min
It's no longer 'Facebook or nothing' for mobile ads during the holidays
As mobile shopping grows, marketeers can't simply stick with what worked last year if they want to connect with smartphone users during...
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Rogier Visser, Founder Roundabout social
- Nov 6, 2018
- 1 min
Instagram rolls out new option to share IGTV content in Stories.
Facebook emphasized the growth of both video and Stories in its most recent earnings report, noting, once again, that Stories are the...
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Rogier Visser, Founder Roundabout social
- Nov 6, 2018
- 1 min
2018 State of Social Video: Consumer and Marketer Trends Report
Every year Animoto, surveys 1000 consumers and 500 marketers to gain insight into how video is influencing purchase behavior, and how...
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Rogier Visser, Founder Roundabout social
- Nov 5, 2018
- 1 min
The Facebook ad-pocalypse is coming, so spend your budget on creativity!
Brands pour billions of dollars into Facebook advertising, but the social media giant isn’t going to last forever. So, where will those...
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Rogier Visser, Founder Roundabout social
- Nov 2, 2018
- 2 min
How to stand-out during the holidays with your campaigns?
Author: Esmé Bouhali The end of the year is on its way, the competitive struggle to get the consumers attention is about to start....
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Rogier Visser, Founder Roundabout social
- Oct 31, 2018
- 2 min
Singles’ Day 2018: Is your brand ready for the largest online sale of the year?
Singles' Day has taken the Asia Pacific markets by storm, and e-commerce giants like JD, Lazada and even fashion kingpin Zalora are all...
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Rogier Visser, Founder Roundabout social
- Oct 31, 2018
- 1 min
Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future
Facebook has released its Q3 2018 earnings report, which shows increases in both users and revenue. But the topline summary isn't the...
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Rogier Visser, Founder Roundabout social
- Oct 30, 2018
- 2 min
6 Tips to Help Boost Engagement with Your Social Media Videos
When used right, few types of content can match the amount of attention, feedback, and interest in your social marketing campaigns as...
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Rogier Visser, Founder Roundabout social
- Oct 30, 2018
- 1 min
LinkedIn gets serious about video with Vimeo integration
Professional social networking platform LinkedIn is finally bringing professional tools to video — on Monday, October 29, Vimeo announced...
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Rogier Visser, Founder Roundabout social
- Oct 29, 2018
- 2 min
12 Social Media Mistakes That Will Drive Followers Away From Your Brand
Smart brands know that an active social media presence is essential in today's digital marketing landscape. Most companies have the...
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Rogier Visser, Founder Roundabout social
- Oct 26, 2018
- 1 min
Facebook Messenger 4 will make it easier for users to connect with brands
The messaging app is giving more prominence to its 'Discover' tab where users can directly message companies on the platform. Facebook...
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Rogier Visser, Founder Roundabout social
- Oct 26, 2018
- 1 min
Why Lead Time is Essential for Effective Social Media Campaign Management
If you’ve got a huge following, or you’re a well-known brand or celebrity, one social post might be all you need to generate traffic and...
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Rogier Visser, Founder Roundabout social
- Oct 24, 2018
- 1 min
Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency
Facebook's rolling out some new updates to its Branded Content tags in an effort to provide more transparency on brand/creator...
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Rogier Visser, Founder Roundabout social
- Oct 23, 2018
- 1 min
Instagram has surpassed Snapchat as the most frequented social media platform among teenagers!
Author: Boyan Houtman en Rosalie Visser A new survey published by Piper Jaffray in CNBC found 85 percent of teens surveyed use Instagram...
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Rogier Visser, Founder Roundabout social
- Oct 23, 2018
- 1 min
Facebook's Testing Video Polls Within Ads
Facebook's running a new test which enables selected advertisers to add video polls to their Facebook ads. As you can see, the option,...
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Rogier Visser, Founder Roundabout social
- Oct 22, 2018
- 1 min
Facebook VP Carolyn Everson: The Future Of Ads On Instagram, WhatsApp
Facebook VP Carolyn Everson discusses how Facebook plans to monetize and improve the marketing experience for Instagram and WhatsApp....
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Rogier Visser, Founder Roundabout social
- Oct 22, 2018
- 1 min
Facebook Launches New Dashboard to Better Track Facebook Ad Performance
After months of testing, Facebook has launched its new Attribution dashboard, which will enable advertisers to get more in-depth insight...
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Rogier Visser, Founder Roundabout social
- Oct 19, 2018
- 1 min
Facebook Implements New Restrictions on 'Low Quality' Ads
Facebook has announced a new set of restrictions, and increased penalties, for brands that publish 'low quality' ads on its platform. As...
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Rogier Visser, Founder Roundabout social
- Oct 18, 2018
- 1 min
LinkedIn Updates Feed Algorithm to Generate More Engagement for Users
Have you been seeing more interaction with your LinkedIn updates of late? There's a reason for that - according to a new post on the...
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