Roundabout Industry Wire

De sociale media-industrie verandert met de snelheid van het licht.
Wij zijn er om je op de hoogte te houden van alle gebeurtenissen op de sociale kanalen

Spotlight nieuws

Rogier Visser, Founder Roundabout social

Oct 31, 20182 min read

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

Singles' Day has taken the Asia Pacific markets by storm, and e-commerce giants like JD, Lazada and even fashion kingpin Zalora are all...

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Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future

Rogier Visser, Founder Roundabout social

Oct 31, 20181 min read

Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future

Facebook has released its Q3 2018 earnings report, which shows increases in both users and revenue. But the topline summary isn't the...

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6 Tips to Help Boost Engagement with Your Social Media Videos

Rogier Visser, Founder Roundabout social

Oct 30, 20182 min read

6 Tips to Help Boost Engagement with Your Social Media Videos

When used right, few types of content can match the amount of attention, feedback, and interest in your social marketing campaigns as...

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LinkedIn gets serious about video with Vimeo integration

Rogier Visser, Founder Roundabout social

Oct 30, 20181 min read

LinkedIn gets serious about video with Vimeo integration

Professional social networking platform LinkedIn is finally bringing professional tools to video — on Monday, October 29, Vimeo announced...

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Rogier Visser, Founder Roundabout social

Oct 29, 20182 min read

12 Social Media Mistakes That Will Drive Followers Away From Your Brand

Smart brands know that an active social media presence is essential in today's digital marketing landscape. Most companies have the...

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Facebook Messenger 4 will make it easier for users to connect with brands

Rogier Visser, Founder Roundabout social

Oct 26, 20181 min read

Facebook Messenger 4 will make it easier for users to connect with brands

The messaging app is giving more prominence to its 'Discover' tab where users can directly message companies on the platform. Facebook...

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Why Lead Time is Essential for Effective Social Media Campaign Management

Rogier Visser, Founder Roundabout social

Oct 26, 20181 min read

Why Lead Time is Essential for Effective Social Media Campaign Management

If you’ve got a huge following, or you’re a well-known brand or celebrity, one social post might be all you need to generate traffic and...

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Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Rogier Visser, Founder Roundabout social

Oct 24, 20181 min read

Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Facebook's rolling out some new updates to its Branded Content tags in an effort to provide more transparency on brand/creator...

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Facebook's Testing Video Polls Within Ads

Rogier Visser, Founder Roundabout social

Oct 23, 20181 min read

Facebook's Testing Video Polls Within Ads

Facebook's running a new test which enables selected advertisers to add video polls to their Facebook ads. As you can see, the option,...

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Facebook VP Carolyn Everson: The Future Of Ads On Instagram, WhatsApp

Rogier Visser, Founder Roundabout social

Oct 22, 20181 min read

Facebook VP Carolyn Everson: The Future Of Ads On Instagram, WhatsApp

Facebook VP Carolyn Everson discusses how Facebook plans to monetize and improve the marketing experience for Instagram and WhatsApp....

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Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Rogier Visser, Founder Roundabout social

Oct 22, 20181 min read

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

After months of testing, Facebook has launched its new Attribution dashboard, which will enable advertisers to get more in-depth insight...

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Facebook Implements New Restrictions on 'Low Quality' Ads

Rogier Visser, Founder Roundabout social

Oct 19, 20181 min read

Facebook Implements New Restrictions on 'Low Quality' Ads

Facebook has announced a new set of restrictions, and increased penalties, for brands that publish 'low quality' ads on its platform. As...

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LinkedIn Updates Feed Algorithm to Generate More Engagement for Users

Rogier Visser, Founder Roundabout social

Oct 18, 20181 min read

LinkedIn Updates Feed Algorithm to Generate More Engagement for Users

Have you been seeing more interaction with your LinkedIn updates of late? There's a reason for that - according to a new post on the...

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Pinterest Adds New Shopping Options to Boost eCommerce Potential

Rogier Visser, Founder Roundabout social

Oct 17, 20181 min read

Pinterest Adds New Shopping Options to Boost eCommerce Potential

In case you hadn't heard, Pinterest is not a social network. That was the statement made by Pinterest CEO Ben Silbermann back in 2016, in...

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3 Social Media Marketing Tactics Which Need to be Retired

Rogier Visser, Founder Roundabout social

Oct 16, 20181 min read

3 Social Media Marketing Tactics Which Need to be Retired

Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short....

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5 Types of Social Media Content that Convert

Rogier Visser, Founder Roundabout social

Oct 15, 20181 min read

5 Types of Social Media Content that Convert

Here’s an indisputable fact about social media content - you want to post social media content that converts. Irrespective of what your...

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Instagram is testing a new way for you to look through your feed

Rogier Visser, Founder Roundabout social

Oct 12, 20181 min read

Instagram is testing a new way for you to look through your feed

Instagram has been gradually furnished with tons of new features over the years — from face filters to video chat to the recent nametag...

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Snapchat’s plan to reinvent TV may actually be working

Rogier Visser, Founder Roundabout social

Oct 11, 20181 min read

Snapchat’s plan to reinvent TV may actually be working

Snap says people like shows, so it’s launching a dozen more. Snapchat’s experiment to create the future of television with vertical shows...

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Google+ to Shutter After Reports of Exposed User Data

Rogier Visser, Founder Roundabout social

Oct 10, 20181 min read

Google+ to Shutter After Reports of Exposed User Data

Brief: Google announced Monday it would slowly shut down Google+, the search giant's long-struggling social network, after finding a...

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Social Video Ad Revenue Is About To Explode

Rogier Visser, Founder Roundabout social

Oct 10, 20181 min read

Social Video Ad Revenue Is About To Explode

New analysis shows that social ad revenue is growing at an incredible rate, and this is why. New analysis of ad spending and revenue in...

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