Industry : Social media advertising
specialism : Real time campaign management
Social media platform
Audience Discovery tool
"Customers will never love a company until the employees love it first"
by Simon Sinek
Through our unique audience discovery tool, we are able to identify target audiences who have a latent need for your brand, product or service.
The new audiences will be formulated based on related hashtags and keywords we implement into our tool. This allows us to “listen” to the people who move around the hashtags and keywords. Based on the insight we gain from Twitter, Instagram & Pinterest we are able to establish 360° profiles set to use in your social media advertising campaign.
During this process, besides the original hashtag search query, we tag along all other related hashtags that are used in the social post. We collect hundreds of thousands of posts and break down every post into usable data like Geography, Age, Gender and Keywords. The top factors, who share similar characteristics, are compiled into new custom audiences.
The end result of these sets are the ingredients i.e. Facebook needs for building an audience.
REAL TIME CAMPAIGN MANAGEMENT
"You don't learn to walk by following rules, you learn by doing and by falling over"
by Richard Branson
You can connect with your business manager or agency to the dashboard in order to get everything set. Our team is always there to help or assist.
You implement the #hashtags in the audience discovery tool to collect the new target audiences. After this you are ready to take off.....
You define the campaign settings yourself, set the KPIs, create the right alerts and once everything is checked, you can start your campaign.
From this moment on our dashboard connects with your social media channels. All the campaign data is collected in the dashboard.
Every second the system will run hundreds of different real-time A/B tests on your campaign to find the right enhancement to better results.
Some of those outcomes will come back to you as "recommendations' others are already automated for you.
The best partnerships aren't dependent on a mere common goal but on a shared path of equality, desire, and no small amount of passion.
by Sarah MacLean
Optimization is the key, our team and our unique technology go hand in hand, which results in perfectly optimized campaigns.
In order to create a successful social advertising campaign, our system is continuously optimizing your campaigns. Every moment that your campaign is running it is being monitored and optimized through our unique technology.
Through our intelligent technology, we are able to test all the different ad-sets and run with the one that will result in the best CPA (cost per action). Everything we do within this phase is aimed at establishing the best possible end goal.
Your social campaign will shift budgets hundreds of times between the best performing ad sets. Furthermore, we will constantly feed your campaign with new target audiences who emerge out of our social listing tool.