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  • MaryGrace Lerin

YouTube Rolls Out New Updates, Including New Shorts Analytics

YouTube has released several new changes and enhancements to assist creators to enhance their performance in the app, which include improved Shorts analytics, updated songwriter and musician resources, and new comparison audience tools in your performance data.


To begin with, YouTube is redesigning the Shorts analytics in its main app to be consistent with other Channel analytics features in order to assist Shorts creators in maximizing the success of their clips.


These examples show how YouTube has updated the visual representation of its Shorts statistics and included more detailed insights up front to make it easier for you to obtain a quick overview of your Shorts progress.


The adjustments are minor updates, but as said, they will better align Shorts insights with other Analytics components and assist you in controlling your Shorts performance inside your channel metrics as a whole.


YouTube Studio is also getting more advanced audience behavior data. You may now access "new" and "returning" viewer metrics within the data listings by tapping the "See More" prompt below the main chart on your "Analytics" page. These stats provide more detailed information on how various viewership groups are reacting to your content.


This will give a clearer picture of how your audience is finding your channel and whether or not they are returning.

Although you've always had access to these insights through your advanced Analytics metrics, the upgrade makes them more visible, which may aid more Channel managers to gain a deeper understanding of viewer behavior.


Furthermore, YouTube is changing the channel membership default badges.


As seen here, the default Channel membership badge now displays as a star rather than an "S" icon if a Creator utilizes it.

Last but not least, YouTube has revised its lists of songwriters' and artists' information.


As seen above, the songwriters' mini-site on YouTube has been updated with a new design that makes it simple to access More information on using YouTube analytics can be found here. and resources that can help musicians perform their best on the platform.


Additionally, the app includes a list of the top tracks at any particular time, either globally or in your local market, which may be useful for your planning process.


The new format could make it easier for you to find information that is more applicable to your strategy.

These updates are all small improvements, but they all have varying degrees of utility for different creator segments.

You can access the new songwriters' mini-site here, and more information on using YouTube analytics can be found here.

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