YouTube Introduces New Channel Achievement Cards to Encourage Creator Activity
YouTube is aiming to establish another incentive for artists to hit channel milestones with new Achievement Cards that will be shown within the YouTube Studio dashboard.
The new, emoji-based accomplishment alerts, as shown here, will appear in YouTube Studio when channels hit particular milestones on several fronts.
According to YouTube:
"Creators will see these cards when they're passing certain milestones, for example, around subscribers, views and watch time hours. The goal of this is to better recognize creators and their amazing work."
It appears to be a rather modest approach of encouraging higher YouTube engagement, but it could be precisely what some artists need to keep going, especially in the early days of developing their channel, when it feels like their videos aren't generating much momentum.
A simple smiling face alerting you that you've hit 500 views could be exactly what you need, when you need it, making this a more significant addition than it appears on the surface.
Or it could be nothing at all - how you see it is entirely up to you.
Over the next few months, YouTube will be experimenting with achievement cards.
In addition, YouTube is expanding its test of timed comments, which it first debuted in April, to users on iOS and Android.
As you can see here, timed comments include a timestamp which indicates the specific moment in the clip that each comment is referring to. The idea is that this will provide more context for YouTube comments, while also highlighting which elements are generating the most discussion, which could prompt more engagement.
Time comments are now being rolled out in the YouTube mobile app.
Finally, YouTube has reminded users that, as of July 23rd, any unlisted videos published prior to January 1st, 2017 would be converted to 'Private,' in accordance with the previously disclosed change to unlisted posts. If you want your films to remain unlisted, you must opt out of the change before the deadline.
For more information on these changes, see YouTube's newest Creator Insider update.