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  • MaryGrace Lerin

YouTube Expands Availability of Super Chat,Super Stickers and Introduces Comment Translation Options

YouTube is expanding the availability of its Super Chat and Super Stickers streamer donation options, as well as introducing comment translation capabilities in-stream, allowing it to reach a wider audience.

To begin with, YouTube is increasing the access of Super Chat and Super Stickers to streamers in Malaysia, Kenya, French Guyana, French Polynesia, Guam, the Northern Mariana Islands, and the Turks and Caicos Islands, as stated in its newest ‘Creator Insider' update.

Both options are now available in most locations, according to YouTube's Super Chat Help page, which has a complete list of availability.

Super Stickers were initially introduced on YouTube in 2019, with the animated character representations providing a new way to support live-streamers.

Viewers can place stickers in comment streams to make their comments stand out, with the creator receiving a portion of the sticker's purchase price.

YouTube has been striving to expand its streamer donation options and provide more revenue opportunities for creators, with features like ‘Super Thanks' allowing fans to donate in-stream and receive immediate acknowledgement from the broadcaster.

The growth of creator monetization capabilities is essential since, with Facebook, TikTok, Snapchat, and Twitter all aiming to provide further direct incentives in order to retain their top users posting more frequently, the competition is now on to deliver the most appealing package, and attract the biggest stars, and their viewers, to each platform.

Gaming streamers particularly have flocked to Super Chat and Super Stickers, and now more creators will be able to profit from their YouTube efforts.

Additionally, YouTube is introducing a new translate comments option in the YouTube mobile app, which allows for in-stream translation.

As a result, more users will be able to converse with people from other backgrounds, thereby increasing in-app engagement. YouTube is also planning to add the feature to its desktop version in the near future.

Finally, on the ‘Uploads' tab, YouTube is testing new filters that will allow viewers to swiftly sort by upload date and video popularity.

Furthermore, channel subscribers who browse the Uploads page will view the ‘Recently uploaded' listing by default, whilst non-subscribers will see the ‘Popular' display, allowing you to highlight your top content to new users.

The Uploads panel is currently only being tested on Android, with no plans for a wider rollout in the near future.

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