YouTube Adds New Analytics on Mobile, Expands Merch Listings to More Regions

YouTube is increasing its item listing possibilities to new locations and bringing more of its Studio desktop metrics to its mobile app. These changes will help YouTube monetize its content even better.


Studio analytics is first up - YouTube launched the first step of income reporting access this week inside of the YouTube app. The Revenue page in the mobile app now includes data on overall monthly money as well as revenue from individual transactions (such as Super Chat, channel memberships, and Super stickers). Additionally, YouTube's Traffic Sources Performance Report for mobile devices now includes information on how viewers arrived at your content, giving you more context as you plan and grow your content strategy.



If you look at this particular example, YouTube has added meaning to the data by showing not only your traffic sources but also whether or not those numbers have increased or decreased. All of these reports can be found in Studio on desktop, but the mobile app's increased ability to track critical statistics will give you more methods to keep tabs on your channel's performance – or to pore over your video numbers wherever you happen to be.

Mobile users will be able to get the new reports soon via the YouTube app, according to YouTube. To go along with this, YouTube is expanding its merch listings to include five more markets, allowing creators to display products from supported platforms and shops in the 'Merch Shelf' beneath their videos or on their Channel pages.


YouTube's merch shelf listings were first introduced in 2018 and are now available in 24 countries, including Austria, Switzerland, the Czech Republic, Poland, and Russia. In addition to helping new artists make money, the extension will assist current users in reaching more clients with their videos.


For its merch listings, YouTube works with a variety of stores and platforms. You can learn more about the tool by visiting this page. As the competition for video talent heats up, it makes sense for YouTube to expand its capabilities where it can, as it strives to keep its position as the top video platform. Providing new monetization possibilities has become a primary emphasis for all social applications.

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