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  • Writer's pictureRogier Visser, Founder Roundabout social

Why Lead Time is Essential for Effective Social Media Campaign Management

If you’ve got a huge following, or you’re a well-known brand or celebrity, one social post might be all you need to generate traffic and sales. But most of us aren’t in that position, and as such, it generally requires a little more planning, a little more strategy, which means that you also need a little more time to get everything in place and build buzz for your effort. 

Compare the social media marketing for your event, webinar or product launch to marketing a movie. Movies don’t just pop up in the theaters and sell out millions of dollars in tickets, you see trailers for weeks, leading into the actual premiere. That extra promotion time is key in building buzz, and getting fans excited for the big reveal.

Having enough lead time for your social media campaigns lets your customers know when your webinar is, when your new product launches online, and enables them to plan accordingly. Advance notice, along with a few reminders, will increase your chances of attendance or purchases.

Planning enough lead time for your social media marketing campaigns allows for:

Time to research

Precious, precious research. When you have ample lead time, you have time to put your feelers out and gather any third party tools you may need, or see if there are any online conversations or resources that can help you get the word out. You’ll also be able to narrow down hashtags, influencers and where else your audience may be “hanging out” online.

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