Want To Become Famous on TikTok? Here Are 6 Practical Strategies For You
TikTok! It's where you'll find viral challenges, mega-stunts, and some of the internet's best memes. In just 5 years, the world's 7th most popular social media app has come a long way.
TikTok today has over 1 billion subscribers and some of the highest-earning social media celebrities on the planet. It's no wonder that individuals are attempting to become the next great thing on the platform. But how do you get popular on TikTok, and why should you bother? Continue reading to find out.....
TikTok now has 1 billion active users, making it the world's seventh-largest social media network. In the United States alone, TikTok has more than 73 million users (approximately 22 percent of the country's population).
While users under the age of 19 continue to make up the majority of TikTok's user base, the site is no longer a "lip-syncing app for kids." All age groups are well-represented on the platform in 2021:
When you combine this with TikTok's ultra-engaging algorithm, the benefits of using the platform (for marketing or personal renown) become clear: no matter what audience you're trying to target online, TikTok is sure to have a highly engaged slice of it.
Is it possible to become popular on TikTok in a matter of hours?
You've probably heard that being popular on TikTok is simple. That is correct. However, this is only in comparison to previous social media platforms such as Instagram and Facebook. Because the TikTok algorithm does not promote material based on the number of followers, it is much easier for new users to gain views and develop their accounts.
If your clips are comparable to what your audience is already watching and interacting with, TikTok will propose them on the For You page (the app's home page and main feed). Even so, a million active followers are unlikely to appear in your inbox overnight.
To get an in-depth examination of the data you'll need to prioritize and plan your social strategy in 2022, download the entire Social Trends report.
Get the complete report right now! I'm not saying you won't wake up one morning to find your latest video has gone viral and your local paper has requested an interview with you. However, a true celebrity requires more than one TikTok video that has gone viral.
To expand your fan base, you'll need to match viral success with more TikTok-friendly videos. "Can you tell me how you do it?", I hear you enquire. Let's look at several tactics that will help you get closer to TikTok fame.
6 techniques for becoming famous on TikTok
1. Create a brand that people will remember.
TikTok isn't the place to try your hand at everything. The most well-known TikTok influencers choose a niche and build a personal brand around it. You'll see video after video of the same kind of content if you go to any of the big hitters' profiles.
Let's look at some real-life instances!
By posting clip after clip of mind-bending special effects, Zach King (who is, paradoxically, one of TikTok's monarchs) garnered 66.4 million followers. "A bit more amazement into the world, 15 seconds at a time," he says of his videos. Take, for example, this video of Zach reversing into what appears to be a completely ordinary car... until it isn't!
Another example is the queen of #CottageCore, A Clothes Horse. Her 1.2 million Instagram followers are a result of her consistently quirky, dress-clad adventures. The key point here is to be as specific as possible. Pick a topic or theme about which you are well-versed and run with it. Consistently!
2. Find your area of expertise.
People spend more time on TikTok than on other social platforms engaging with suggested content and profiles they don't already follow. That's because the For You tab on TikTok's home screen is a tailored feed of stuff that the algorithm thinks you'll enjoy. (And, based on our extensive testing, which includes countless hours spent perusing TikTok, the algorithm almost always gets it right.)
The algorithm on the For You page makes recommendations based on what you've already loved and engaged with (as well as other metrics).
To put it another way, if you want to become popular on TikTok, you must:
Know the hashtags that are currently trending in your subculture or niche.
When posting videos, make sure to use such hashtags regularly.
Keep up with them to stay on top of developing trends in your industry.
3. Learn about the newest TikTok trends.
TikTok may not have created memes or internet trends, but it is where they now reside. At the very least, get started. So, if you want to become popular on TikTok, you must first identify, follow, and participate in the platform's current trends.
On TikTok, look for the following trends:
Examine your competitors' profiles for high-performing posts.
Scroll through your For You page for a while.
Use the Discover tab (you're supposed to save the best for last, right?).
The Discover tab is identical to Instagram's Explore tab, with the exception that it organizes content by trend type. It can be found at the bottom of your screen.
Trending sounds (music and other audio clips you can add to your videos), effects (TikTok's in-app effects), and hashtags can all be found under Discover. Including popular music, effects, and hashtags in your videos allows you to reach a significantly larger audience. However, don't merely copy what others are doing. Make it your own by putting your spin on it.
What exactly does that imply?
So, let's assume you're interested in joining the #Christmasbaking craze. You, on the other hand, solely share unique content that features crazy food challenges. For example, you could set a goal to consume exclusively Christmas-themed meals for an entire day. Remember that 61 percent of individuals feel that participating in TikTok trends makes brands more appealing to them.
4. Post frequently.
TikTok, unlike other social media platforms, does not penalize you for posting (too) frequently. You create a new opportunity to appear on people's For You pages every time you upload to TikTok. Many top TikTokers swear that creating high-quality content daily is the key to their success on TikTok.
Netflix was able to gain 21.3 million followers as a result of this strategy. And they're a lot of them! Even by TikTok's standards, it's a flop. Netflix often publishes 5-6 videos every day.
You should strive to time each TikTok to reach as much of your target audience as possible when they're online, in addition to identifying your best posting frequency. Here's a fast guide to determining your personal best TikTok posting times:
5. Engage with your audience.
TikTok is unlike other social media platforms in many ways, yet when it comes to engagement, it's the same. TikTok's algorithm, like Facebook and Instagram, promotes content and producers that encourage engagement with their posts.
Engagement on TikTok entails:
Regularly responding to your followers is one of the best strategies to enhance engagement with your articles. Take a page from Ryanair's book and respond to every comment you receive.
This may appear to be a hassle, but it has helped the airline gain 1.3 million followers so far. However, you might want to save some energy for the last plan...
6. Participate in discussions with other TikTok users.
Brands can simply share user-generated content to their TikTok profiles, just like they can on other social networks. Aerie, an American clothing business, frequently employs this strategy since it aligns with their brand concept of showing genuine beauty.
TikTok is a unique feature that allows users to react and respond in real-time to other people's video clips. You can Duet, Stitch, and video responds to a clip using TikTok's native features.
Duet makes a split-screen video with the original video on one side and your version, response, or response on the other.
Stitch allows you to include a portion of a user's video into your own. Stitch, according to TikTok, "is a means to reinterpret and add to the material of another user." Stitch content is where TikToker khaby.lame lives. He's amassed 123 million followers by combining videos of bizarre internet life hacks with his common sense adaptations.
You can do the following things by interacting with other TikTok users in these ways:
Show them your work and you might end up being featured on their page.
Profit from popular videos and current events.
Make the most of emerging trends.