Video Specifications That Work Across All Platforms

Marketers face a perpetual battle in staying relevant and capturing their audience's attention.

Now, more than ever, organizations rely on video content, therefore using the proper social media video specs and advertising video sizes is crucial. Each video format has its size and specifications, making it difficult to determine whether you're uploading the proper format for organic or paid posts.

Based on over 100k video advertisements , the team from Customer Acquisition has put up a detailed summary of which video advertising requirements perform best across TikTok, Snapchat, and Reels on both Facebook and Instagram. There are also some crucial pointers on what works in terms of interactive components, as well as some general guidelines for what works across all of these full-screen video possibilities.

If you want to boost the effectiveness of your video ads, then check out the complete infographic below to see how it can help you enhance your video marketing strategy.