UGC Advertising Stats & Trends You Need to Know

Original, brand-specific content developed by customers and distributed on social media or other channels is known as user-generated content (also known as UGC or consumer-generated content). Images, videos, reviews, a testimonial, and even a podcast are all examples of user-generated content.

To boost engagement and increase conversion, UGC is employed at various phases of the buyer's journey. Customer-centric content can be shared on social media as well as through other channels including email, landing pages, and checkout pages.

If you consider using user-generated content in your paid advertising campaigns, you need to know more about UGC ad analytics and trends before going live.

In this infographic, the Consumer Acquisition team shares the UGC facts and data you need to know. They split it down like this:

• Stats on conversion and engagement

• Companies investing in user-generated content on social media

• Trends in UGC ad creativity

• Averages of advertising creativity

For further information, check out the infographic.