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  • MaryGrace Lerin

Twitter's Working on a New Feature to Add Video, Images, and GIFs to a Single Tweet

Twitter is developing the ability to incorporate several types of media into a single tweet, as seen in this example discovered by Alessandro Paluzzi.


This enables you to attach all three different kinds of content to your posts - GIFs, images, and videos - allowing you to highlight different elements inside each post.

Such capacity could create a slew of new creative possibilities and increase your expressive tools, although it's not likely to happen anytime soon, given Twitter's projects are now on hold due to Elon Musk's approaching takeover.


Matter of fact, when we inquired about the test, Twitter stated that it currently has no information about the project. Which is not really an acknowledgment that this is under testing.


Still, it's understandable that it isn't excessively transparent on its projects, given that Twitter is currently in turmoil and shrouded in uncertainty and likely has no idea what the future holds for them at this point.

But it appears that this is on the way, and it could be a new factor to consider in your Twitter approach.


With a still image promo shot complemented by video highlights in the same tweet, brands could have a new approach to marketing their items. Users may discover creative uses for several GIF reactions – or even GIF reactions that interact with one another – while brands may consider including GIF responses in their product clips as an additional promotional factor.


While it could be technically difficult, it appears to be a fantastic method for Twitter to encourage more connection and participation in more innovative ways.


We'll keep you posted on any developments with the project.


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