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  • Meerelle Cruz

Twitter’s Two Important Global Appointments

Two senior resources from the Asia-Pacific region have been appointed to the Twitter Global Business Marketing (GBM) team.

Preetha Athrey has been promoted to Director Global Business Marketing (APAC) at Twitter, where she will be based in Singapore; and Disha Goenka has been promoted to Head – Regional Business Marketing, where she will be responsible for marketing strategies in Asia, Latin America, Europe, and North America. Preetha Athrey previously worked at Twitter India as the Head of Marketing.

When asked about her remarks on the appointment, she said:

“I am truly honored to lead the amazingly creative and enthusiastic Global Business Marketing team across APAC – full of energy, zest, and who make work fun every day! We will continue to amplify the best of Twitter to activate our customers through inspiration and education. It is with deep gratitude, and an incredible amount of excitement that I take on this new role to be based out of Singapore!”

Meanwhile, Goenka has extensive international expertise in business development, product strategy, sales, and marketing, as well as cross-regional partnerships and key relationship development, business development, digital media sales, product/project management, and the creation of global teams. She had worked at Google before joining Twitter in several roles.

According to her:

“My journey at Twitter takes me to an exciting global role as Head of Regional Business Marketing teams across Asia, Latin America, Europe, and North America. I’m honored to lead this all-star team and excited for all the work we’ll be doing to serve our customers”.

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