Twitter's Tip Jar Options Adds Indian Payment Provider Razorpay
Every digital platform is seeking for ways to gain a stronger footing in the Indian market and increase usage among India's 1.4 billion residents, as tech adoption continues to accelerate in the country. The expanding creator economy, which provides incentive to keep influencers publishing to their applications, is a significant part of the region's immense potential for the platforms that catch on.
This is where Twitter is aiming with its latest addition: support for Indian payments company Razorpay has been added to Twitter's Tip Jar option on user profiles, offering Indian users more opportunities to incorporate payments in the app.
According to Twitter:
"By integrating Razorpay, we're hoping to provide people in India with a simple and secure way to send money as a token of appreciation or as a gift. Tip Jar is available in multiple Indian languages including Bengali, Gujarati, Hindi, Kannada, Marathi and Tamil."
However, it is not yet available to everyone. Twitter's Tip Jar, which debuted last month, is still only available to a restricted set of creators, journalists, public personalities, and community leaders as part of a limited test group. However, on both Twitter for iOS and Android, all users can offer tips to relevant accounts, so while not everyone can monetize their Twitter following through the option yet, it does open up huge possibilities for those who can.
Presently, India is the third-largest user market of Twitter, behind the US and Japan. And with Indian creators looking for new opportunities, fueled by the popularity of TikTok and other social apps, and emerging from the effects of the pandemic, now is the opportune time for Twitter to provide new features that correspond with these trends.
Twitter also announced that its Tip Jar is now available in Spaces on Android, with a wider roll-out planned soon.