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  • MaryGrace Lerin

Twitter Releases New Insights into the Growing Discussion About Women in Sport [Infographic]

Women's sport is growing in popularity, with a variety of professional events in a number of sports gaining traction and creating new opportunities for female players.

The growing focus on women in sport was on display at the recent Olympics, with a number of celebrities causing massive online interaction - as evidenced by these new Twitter insights on notable athletes, interests, and discussion topics in recent tweets regarding female athletes.

There are a few fascinating points here, especially in terms of demographics and similar preferences. It's certainly essential to take note of if you're in sports marketing. You can read Twitter's full report here, or check out the major points in the infographic below.

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