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  • MaryGrace Lerin

Twitter Releases New ‘Brand Connect Playbook’ to Help Marketers Improve their Campaigns

Twitter has recently released a new, 45-page guide titled "Twitter Connect Playbook," it's a guide on how to utilize Twitter’s various ad formats and features. It includes information on the platform's audience, important best practices, case study examples, and much more.

This might be useful for those who are searching for strategies to improve their Twitter marketing campaigns and make the most of the app's opportunities.


According to Twitter:


“There are so many things to consider when planning and running a successful social campaign – enough to fill an entire playbook, in fact. We’ve compiled our best data, learnings, and tips from our own marketers, customer success specialists, account managers, and creative team to create your one-stop shop for Twitter Ads success.”


Beginning with an overview of Twitter usage and its primary advantages for brand engagement, the guide includes usage statistics and notes to help you think through the process.


After that, Twitter gives a summary of its numerous advertising components and how each fits into the conventional sales funnel strategy.


The guide also offers in-depth usage insights on a number of topics, such as trends, engagement with events, and brand messaging.


Moreover, each section contains a ton of examples and case study notes that give more specific context for how to apply these lessons to your personal Twitter strategy.

The numerous ad solutions offered by Twitter are then covered in more detail, along with the advantages of each.


The guide's final section, on creative best practices, offers a variety of advice on how to enhance your messaging, targeting, ad bidding, and other areas.


It's a helpful review with a ton of insightful observations that may get you thinking about how to enhance your Twitter marketing strategy. Even if you are certain that you are an expert on Twitter and that you have a clear procedure in place, it is still worthwhile to read the guide in case there is something you may have overlooked or a new opportunity that has presented itself in the most recent usage statistics.


The full Twitter Connect Playbook is available for download here.

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