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  • Roundabout Team

Twitter Provides New Stats and Advice on Video Marketing

If you haven't heard, video is the best performing content type on pretty much every social platform, with the more immersive, engaging visual format proving time and time again to hold more attention, and better communicate brand messaging.

Of course, not everyone has the capacity to create video, but if you can, the stats show you probably should. And this week, Twitter has reinforced that notion once again, publishing a new listing of video stats and tips to help you get the most out of your on-platform video efforts.

First off, on the stats - Twitter says that:

  • There are around 1.2 billion video views on Twitter per day - 2x growth in the last 12 months

  • Video is Twitter's fastest growing advertising option

  • Tweets with video currently see 10x more engagement than those without

  • Promoted Tweets with videos save more than 50% on cost-per-engagement

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