Twitter Launches a New Program to Assist Healthcare Providers in Staying Up to Date on Industry News

With a new partnership with Publicis Health Media (PHM), Twitter hopes to increase the use of the app for connecting health professionals with relevant industry insights throughout the year. This will see Twitter integrated into key healthcare conferences throughout the year, ensuring that more people can keep up with relevant announcements even if they can't physically attend. With a new partnership with Publicis Health Media (PHM), Twitter hopes to increase the use of the app for connecting health professionals with relevant industry insights throughout the year. This will see Twitter integrated into key healthcare conferences throughout the year, ensuring that more people can keep up with relevant announcements even if they can't physically attend.

Publicis Health Media (PHM) and Twitter saw an opportunity to bring contextually relevant video content from healthcare conferences to the Twitter feed and offer a new way for healthcare advertisers to align with this content as conferences continue to use digital platforms to bring attendees together virtually. To make this a reality, Twitter, PHM, and Medscape have launched "Conference Conversations," a #OnlyOnTwitter service that is currently available exclusively to PHM's client list.

Various major health conferences in the United States will publish pre-conference insights, updates day-of and post-event, and real-time event content through tweets as part of the agreement, giving health professionals another way to stay up to current on the newest news and offerings. And, with the Omicron variety threatening to cause substantial disruption once more, collaborations like these serve as a vital link for many, ensuring that providers and specialists have the best coverage and reach possible.

Furthermore, PHM's clients will be able to run video advertising against the Conference Conversations series, allowing them to target a group of healthcare providers who are actively participating in the app's healthcare discourse. This is important. Over 155 million tweets about and by healthcare professionals were shared on Twitter in 2021, according to Twitter. This creates potential not only for PHM clients but also for any company trying to reach out to these decision-makers and audiences.

Brands wishing to interact with healthcare professionals may get a lot of value by tapping into the surrounding conversations, and this new relationship will bring even more healthcare engagement to the app. It's worth considering your approach, or at the very least, monitoring the linked discussion to learn more about what healthcare professionals are thinking and how they react to the current developments