Twitter Is Testing 'Tweet Awards', A New Creator Monetization Option
Following the addition of tipping to its Super Follow and other subscription options, Twitter now looks to be working on the 'Tweet Awards' option, which might give another source of revenue for authors on the platform.
The new award option shows as a gift symbol in the lower tweet function bar, as shown in this image given by reverse engineering expert Jane Manchun Wong. In this case, there's also a microphone icon next to Wong's user name, which looks to be associated with Super Follows, though it's unclear what that implies.
Awards resemble Facebook's virtual presents, which can be purchased with Stars, Facebook's in-app money for donating to creators, while YouTube has its own 'Super Stickers' alternative. TikTok also offers live presents, and Reddit offers a variety of gifting possibilities.
Awards on Twitter would likely serve the same goal as these tools, in that they would provide another, more engaging option to donate to artists, as well as assist you to attract the attention of your favorite users or simply show your support for their efforts.
Instead of giving, you'd be able to assign an award or gift depending on each particular tweet - which may be useful if one of your tweets becomes popular, allowing for a more targeted response.
According to Twitter:
“We’re always looking into new ways for people to engage with others on Twitter and don’t have further information to share at this time.”
So yet, there's not much to go on, but given Wong's track record of making discoveries that eventually make their way into the real world, it could happen soon.