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  • Roundabout Team

Twitter Adds New Insights into the Best Times to Post Video Content to Media Studio

I've always found it a little strange that Twitter hasn't done more with its data and analytics, leaving it up to users to revert to third-party tools to gain relevant insights. I mean, Twitter hosts all the data, and there's a heap of valuable audience insight to be gleaned from tweet activity, but Twitter's own analytics tools have only ever touched on the full capacity, providing some good insight, but not as much as you can get elsewhere.

But now, with Twitter looking to enforce stricter rules around its API usage, it's also looking to roll out its own advanced analytics functions, which it flagged back in January, including a new events dashboard and new, in-depth analytics functions.

And now the first of these additions has been rolled out - this week, Twitter has unveiled its new 'Timing is Everything' audience video engagement data display within Media Studio.

"Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video, as seen in the image above. This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership."

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