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Tumblr launches new digital literacy program to address misinformation

With the 2020 US Presidential election looming, fake news and misinformation, and its spread, particularly via social networks, is again going to be a key element of concern.

But it's also not one that can be easily addressed. As we reported recently, while fake news has been a key point of focus in many discussions, removing clearly fake reports may not actually have much impact, as a lot of online tribalism and argument is less inspired by obviously fake information, and more amplified by misrepresentation, skewing news reports and their elements in a certain way, in order to drive clicks.

So what can we do? How can we ensure that clearly incorrect information is being pulled up and addressed, ideally before it goes on to be shared and re-distributed through social networks?

One key aspect could be education, and this week, Tumblr has announced a new initiative aimed at teaching its users about suspicious web activity, including elements on misinformation and cyberbullying.

The program - entitled 'World Wide What', will consist of a range of educational videos on six key aspects.

Fake News & Skewed Views

Fake news. It’s a phrase that has become prevalent everywhere from the family dinner table to cable news. Propaganda isn’t new, but the internet has made it so much easier to spread false information both with malicious intent and accidentally.

So how do you spot fake news on social media? How does it spread? If you’re curious, this video just might be what you need.

For more info on how to navigate fake news, visit @ditchthelabel.

As explained by Tumblr:

"We’ve partnered with the UK non-profit, Ditch the Label to help spread some internet safety awareness as well as facilitate some much-needed conversation between yourselves - the community on Tumblr."

This follows the launch of a similar program by Facebook and Reuters last month, which aims to provide education on how people can spot the use of manipulated media in order to facilitate the spread of misinformation.

Improving digital literacy at scale may be a challenge, but it could also be key to improving our democratic process in the modern, connected landscape.

Indeed, according to a report from CNN, Finland is leading the way in battling the impacts of fake news by implementing a new education curriculum - beginning from elementary school - which focuses on digital misinformation, and encourages critical thinking. 

The program has been in place since 2014, and is aimed at teaching Finnish residents, students, journalists and politicians on how to counter false information which is designed to sow division. 

And it's clearly having an impact - in a recent study, Finland ranked first in resilience to digital misinformation and manipulation.

Now, more nations are paying attention to the Finnish approach, which could see the introduction of more courses and initiatives like these which are aimed at ensuring that citizens are equipped to be able to detect and fact-check such claims, which could reduce sharing of such.

And that's a key problem - with public sharing and amplification now so readily accessible, complex political decisions are often being reduced to simple memes, which fail to encapsulate the nuances of each issue. That then further reinforces division, and as such, people are being entrenched into certain political viewpoints without adequate understanding of the key elements, using cherry-picked data points and quotes to skew opinion.

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