TikTok is known for its music, and now the platform released a new list of this year's top tracks and artists, along with regional insights, genre trends, most popular artists by category, and more.
According to TikTok:
“After turning heads in 2020, TikTok continued its tremendous growth to be a dominant force in music and the music industry in 2021. Approximately 430 songs surpassed 1 billion video views as TikTok sounds in 2021 – a threefold increase over 2020. The staggering view counts on TikTok do not exist in a vacuum, but directly translate to commercial success for trending songs and artists. Over 175 songs that trended on TikTok in 2021 charted on the Billboard Hot 100, twice as many as last year.”
Admittedly, TikTok has grown in popularity to the point where numerous artists and publishers are developing songs specifically for TikTok, with some even changing the names of their songs to better correspond with in-app usage. As per a recent research by MRC Data, 75% of TikTok users in the US use the app to find new artists, and 63% believe TikTok clips introduce them to music they've never heard before.
And, with TikTok on track to reach 1.5 billion users by 2022, that effect is only expected to grow, giving this review of significant music trends even more weight.
To begin with, TikTok provides a list of the most popular music in the app, both in the United States and from around the world:
Several of these artists have come through TikTok, demonstrating the app's all-encompassing creator ecosystem, which gives both exposure and promotional opportunities while maintaining direct relationships to the TikTok community.
TikTok also publishes a list of the most popular music genres based on views:
In addition, the following are the top artists based on catalog creations:
TikTok also features classic songs that have made a comeback through the platform:
The most well-known example in this situation is Fleetwood Mac's 'Dreams,' which was first published in 1977 but re-entered the Billboard charts last year thanks to a viral TikTok video. That comeback highlights TikTok's potential for the music industry, and it's no wonder that publishers are focusing more on the platform as a way to increase sales.
TikTok has also released a map with the most popular tunes organized by region:
The report has some fascinating insights and observations that may be worth reading for individuals interested in learning more about the role of music in the app and how to keep up with the newest trends and developments.
The full TikTok music report for 2021 can be found here.