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  • MaryGrace Lerin

TikTok Releases New Creative Performance Insights to Enhance Marketers Strategic Approach

Are you looking for strategies to improve your TikTok marketing strategy?

As the holiday season draws near, the platform continues to experience high interaction and download rates, a growing number of businesses now take account of the possibilities of the platform for their engagement activities.

However, the secret to effective TikTok marketing is your creativity and your ability to match with the platform's design and feel.

Do you have a good understanding of what works on TikTok and, as a result, what may work best for your brand?

To assist with this, TikTok has launched a new component to its Creative Center ad tips platform, which provides a variety of statistical insights about what elements of the brands are receiving positive responses from consumers.

According to TikTok:

“Creative is sometimes overlooked as a core component of performance marketing, and as a result many ads don't reach their full potential in terms of ROI. To help you achieve your business goals with breakthrough creative on TikTok, we looked at the data to identify the best-performing creative attributes – such as video duration and closed captioning – so we could share some universal and category-specific best practices and help your ad performance soar.”

Although it appears that the platform is not yet completely fleshed out, with only a few findings in some verticals available, it does give some important indications as to what methods are receiving the most reaction, and what you should be seeking to incorporate in your TikTok advertising.

On the opposite side of the info panel, each component has additional description, as well as up and downvote buttons to indicate if you found the data useful in your strategy.

That appears to imply that, if more of these recommendations are provided, TikTok will be able to rank the listings based on relative visitor value, perhaps making it a more useful resource for such information over time.

There is some useful information here, and while it does not currently include all industries, it is worth bookmarking as a possible resource for future planning and sketching out your TikTok marketing strategy.

You can find the new Creative Insights section here.

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