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  • MaryGrace Lerin

TikTok Releases a New Guide for Small and Medium-Sized Businesses

TikTok has released a new guide to assist small businesses produce their first TikTok clips and become familiar with the app as we usher in the last phase of holiday shopping drive.

The 19-page content playbook includes all the app's essentials, including how to create a business profile, as well as a variety of ideas and insights for creating an effective video strategy.


To begin with, the guide covers the fundamentals of creating a TikTok business account and building a presence in the app.

Following that, the guide gives you tips on what you might need for your video clips, including suggestions on certain shots:


And here's how to put them together in order:


The guide also includes 20 content strategy ideas to get you started:


Additionally, there are hashtags that are popular in specific markets:



There are useful insights here - most are very basic, as the guide is geared at brands who are just getting started in the app – but even if you've made TikTok clips before, it's worth taking a look and seeing if any of these recommendations could help you improve your strategy.


With TikTok projected to surpass 1.5 billion users by 2022, it's certainly worth thinking about. Even with the efforts of different competitors to stifle its growth, TikTok has grown from strength to strength, and its momentum appears to be continuing in the years ahead.

It might be worthwhile to become involved, and if you're not sure where to begin, this guide can help you get started.


The 'Creating Content for TikTok' guide can be downloaded here.

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