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  • Meerelle Cruz

TikTok Publishes New Holiday Campaign Planning Guide for Marketers

TikTok has released a new guide to help marketers get the most out of their holiday campaigns. It includes essential insights into usage trends, planning deadlines, ad recommendations, seasonal templates, and more. You can download TikTok's 16-page holiday guide here, but we'll go through some of the highlights in this piece.

To begin with, TikTok gives several usage and trending statistics that demonstrate the app's growing popularity. The time spent graph is especially important because TikTok users are now spending a lot of time on the app, thanks to the addictive, carefully customized 'For You' feed that keeps them scrolling for hours on end. As a result, TikTok becomes more influential, which is a crucial factor to consider while organizing your vacation.

In addition, if you're planning a Christmas campaign, TikTok offers an overview of a good planning timetable to keep in mind:

This is an excellent summary that will help you keep your efforts on track and ensure that you're covering all of your bases rather than just diving in and launching a campaign. A more methodical, spaced-out planning schedule can help you make sure you're checking all the boxes and thinking through each piece thoroughly before putting it into action.

TikTok also has a list of advertising recommendations to help you increase your campaign's performance:

While it also contains this potentially useful description of frequent process snags and when to use its various advertising tools:

You might not be aware of these possibilities or why they might be useful, so this quick reminder could be useful as you go about your preparation. To help you maximize your approach, the book provides extensive explanations of all the essential elements in the ad planning process, as well as overviews of all of TikTok's creative ad tools and capabilities.

TikTok also includes themed ad templates that could be useful:

There's also a campaign planner to fill out, as well as a graphic representation of significant dates. It's a helpful guide that can aid TikTok marketers by providing relevant insights and tips to help them improve their campaigns. Again, many of these aspects may be unfamiliar to you; if you're considering beginning a TikTok campaign, or at any time, it's worth downloading the guide and reading through the notes.

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