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  • Meerelle Cruz

TikTok Provides Marketers with Information on Gaming Trends and Opportunities

Aside from being immense, gaming has also been linked to unrelated topics, and its influence on modern popular culture is much greater with a massive number of modern trends and movements connected with gaming and its creators. While young people spend the most time gaming, overall familiarity with the area as well as gaming memories and connections can be a powerful attraction in many ways. With that, it's worth paying attention to the growing gaming conversation and thinking about how it can apply to your marketing efforts.

TikTok has released a fresh overview of how its platform is connected to gaming culture, as well as chances to promote gaming projects and activities.

According to TikTok:

“The global gaming community is massive, and judging by the amount of gaming-related content on the platform, many of these gamers can be found on TikTok. The top 100 gaming-related hashtags on TikTok receive more than 40 billion video views per month, according to internal company data. TikTok’s gaming community is also ready to spend. According to a recent survey, 65% of US TikTok users have made an in-app purchase within the last 3-6 months.”

TikTok recommends that game developers take a three-stage strategy for their promotional efforts when it comes to mobile gaming projects. These are crucial cornerstones of any plan, in terms of testing ideas with organic, boosting the best performers, and engaging with your audience.

  • Organic - This is your chance to show up as yourself and establish trust with your audience. Learn how customers interact with your business by analyzing your organic content. This is an excellent strategy for evaluating content formats and then scaling what works.

  • Paid - Boost your best-performing content with paid campaigns. Paid campaigns also allow you to test new audiences directly or target and optimize for specific business goals.

  • Earned - Encourage involvement and debate among TikTok users. The more you share and promote your finest material, the more opportunities and potential for earned community impact you will have.

Moreover, TikTok has created a 3x3 grid of tips for structuring your campaigns and making the most of your creative assets. These guidelines apply to all TikTok campaigns, not just gaming, and it's worth bookmarking this page for future TikTok promotions.

There are some useful notes here, as well as some key data points about the ever-changing gaming debate on TikTok in particular. However, most of these points apply to all digital marketing initiatives, and it's worth thinking about them for your TikTok marketing efforts as you try to develop a more effective platform strategy.

TikTok also claims that its platform can be used as a partner channel for cross-promotional campaigns as it enhances conventional media, magnifies social media, and primes digital video audiences. The bottom line is that TikTok may be a terrific tool for repeating your brand and establishing your connection with your audience.

The entire gaming overview from TikTok may be found here.

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