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  • MaryGrace Lerin

TikTok Provides Insights into Some of the Platform's Most Popular Brand/Creator Partnerships in 2021

TikTok has released a new showcase called the 'Culture Driver List,' which features some of the year's best brand/creator collaborations.

According to TikTok:

“No platform has impacted culture more than TikTok in 2021, whose hyper-aware and engaged community skyrocketed to more than 1 billion users globally, providing brands with an unmatched opportunity. From Clinique's #zithappens campaign (9.6B views) featuring cre

ator Jasmine Sullivan to the #JifRapChallenge (6.9B views) featuring creator Chakira Clark, the list proves that with the right creative spark and collaboration, any brand - regardless of industry - is capable of creating a cultural phenomenon on TikTok.”

The Culture Driver mini-site features an outline of the highlighted creators and their marketing partners, including TikTok trends from 'A to Z.'

Every letter of the alphabet has its own 10-second video, which tries to showcase a distinct feature that encourages users to interact with the app. Which aren't that informative in and of themselves, but the entire list does provide some useful points for aligning your content strategy and developing a more effective TikTok marketing strategy.

A list of top creators in a variety of lightheartedly designated categories may also be seen on the mini-site:

Clicking on these will pull up a profile of each creator/brand collaboration, as well as a link to the relevant clips, allowing you to learn more about the intricacies of each promotion and how the artists approached it - which could help you improve your own strategy.

There are some intriguing takeaways here, and if you're considering using TikTok for marketing purposes, it's worth checking out to see how other brands have fared with their TikTok tie-in campaigns.

The new TikTok 'Culture Driver' List mini-site may be found here.

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