TikTok Offers Advice on How to Get the Most Out of Branded Content

Many advertisers are logically evaluating how they might tap into TikTok to increase their advertising as the platform expands and becomes a vital culture driver in many countries. However, TikTok marketing differs from other platforms in that TikTok users, probably more than other platforms, respond better to native-style content.

Because TikTok clips are full-screen and short-form, interruptive techniques are less effective, so you should fit with the 'For You' feed's conventions and trends for optimal branding impact.

So, how do you make that work?

TikTok recently teamed up with IPSOS to undertake hundreds of brand lift studies to learn more about the kind of branded content that gets the best reaction. Characters in your clips, bespoke tunes, and more are all things to think about while planning your TikTok strategy.

Check out the infographic below for a quick rundown of TikTok's top branded content tips.