TikTok is launching a new project called "Small Wins" to encourage more small companies to use its platform in their marketing efforts. The program will highlight the different ways in which SMBs are using TikTok clips to connect with a wider audience.
Small Wins aims to promote TikTok's value to small businesses, educate them on how to utilize TikTok to expand, and demonstrate how small businesses are turning "small wins" into great success on the platform through a series of videos starring small businesses from across the world. Small companies of all kinds are proving that on TikTok, small does win. From the bakery owner who grew his following from 3,000 to two million, to the candlemaker who went viral without ever trying, small businesses of all kinds are proving that small does win.
The video series will feature a variety of small businesses, highlighting how they use TikTok in their marketing and providing innovative tips and tricks. There are already 21 videos in the series, each aimed at guiding viewers through the process of creating their TikTok campaigns and joining up for additional commercial capabilities.
The overall goal is to persuade more advertisers to spend more money on TikTok to optimize its financial potential in light of its rapid development. The site currently has over a billion active users and has quickly established itself as a significant facilitator of consumer-driven trends and memes.
As regions reopen in the aftermath of the pandemic, this new effort will gain traction and response, allowing more small businesses to become TikTok artists. There are some unique perspectives and insights, and if you're seeking a way into the app, it might be just what you need.