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  • Meerelle Cruz

Tiktok Introduces Social Media Management Tools To Marketing Partners Program

TikTok has launched a new set of social media management tools to its Marketing Partners Program today, allowing social media managers to plan, schedule, and publish content to TikTok directly from their preferred platform.

This will make planning and posting TikTok updates much easier, as well as streamline the repurposing process so you can re-share your video assets across platforms. It's a huge change, and many social media managers will be eager to integrate TikTok into their dashboard now that the option is available in your account settings.

Here's how it appears in Hootsuite:

According to TikTok:

“Today, we are excited to introduce the TikTok Marketing Partners Program’s inaugural group of badged partners in the Content Marketing specialty. These eight industry leaders - Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social - have built innovative solutions that make it easier for brands to publish, manage, and track their content on TikTok, all within the content management tools that brands already use and love. We are excited to connect brands with these trusted partners who can help them lean into and level up their TikTok-first content strategies.”

Because straight-up advertising will be missed and ignored in favor of more natural-looking clips that fit into people's 'For You' feed, the key to success on TikTok is developing content that corresponds with organic usage of the app. It may make it easier in the reverse direction, allowing you to publish your TikTok clips on other platforms, and at the very least, it will allow you to plan out your scheduled material across all networks, ensuring you stay constant and active in each app.

Not only that but marketers employing these approved TikTok partners will be allowed to:

  • Organize, plan, and publish TikTok content; improve content collaboration, scale publishing activities, and manage cross-platform content.

  • Track real-time profile and video metrics compare to other platforms, and benchmark success; refine strategies; better understand viewers and engagement

  • Track conversations in the comments area with Content Marketing partners, delegate and respond analyze the community's engagement style with your business and keep a consistent response cadence to stay involved with the TikTok community by using Content Marketing partners.

It might give your TikTok marketing efforts a major boost, providing you more visibility and control over your TikTok strategy, and making it much easier to scale your current content initiatives to include TikTok clips.

With the app on course to reach 1.5 billion users by 2022, making it the world's second most popular social media app, many firms are now putting together a TikTok strategy in line with the newest trends.

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