With the release of a new 'TikTok Seller' app, TikTok hopes to encourage greater eCommerce activity. The app allows brands on TikTok to handle all elements of their in-app product listings in a different, specialized place.
The TikTok Seller app is presently available only to businesses in Indonesia, which:
“…enables sellers to manage their TikTok Shop via mobile phone. Available features including but not limited to seller registration, product management, order management, return&refund management, promotion management , customer service, data analysis, campaign registration and seller education.”
The overview is simple, which implies that the application is still in its early stages of development, but the concept is that the tool would eventually allow eCommerce businesses to more efficiently handle their TikTok product listings from anywhere in order to boost sales performance in the app.
TechCrunch received the following message from TikTok regarding the new tool:
“We are always looking at ways to enhance our community’s experience and regularly test new features that inspire creativity, bring joy and innovate the TikTok experience. Brands on TikTok have found a creative outlet to authentically connect with audiences, and we’re excited to experiment with new commerce opportunities that enable our community to discover and engage with what they love.”
TikTok's eCommerce offers have been progressively improving, with product listings on chosen profiles, shopping live-streams, and sneak peeks at upcoming promotional and highlight options in clips.
With the app's Chinese version, in-stream shopping has already proven to be a success for TikTok's parent company ByteDance, with 'Douyin' currently accounting for the majority of the company's earnings.
TikTok has an advantage in this regard, as it has been developing its in-stream shopping capabilities in Douyin for years, ensuring that once they do reach the western audiences, they will be well-developed and coordinated with platform trends, boosting take-up.
With reduced in-stream ad chances, TikTok will need to develop new monetization techniques to assist its top creators in making a profit on the platform. This is why you can anticipate TikTok to move rapidly with its eCommerce enhancements, with the next wave of tools, which will most likely include this new Seller app, expected to reach a wider audience early next year.
With a billion users and growing, it will become a far more important factor for many retailers. There is also no indication on when the new app will be available to the public, but as previously stated, expect it to arrive shortly.